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Muhamed Kahriman

@muhamedkahriman

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Marketing Manager at InSolution who improves lead quality and ROAS for fintech and online reviews brands.

Bosnia and Herzegovina

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At InSolution, I plan and run marketing for client brands, including a European trading and investment platform and an online reviews platform. I manage Google Ads and Meta Ads campaigns, and use market research and A/B testing to improve ROAS, conversion rates, and lead quality.

At Neobrands, I managed Amazon Ads for ThunderFit and used PPC audits and sales analyses to identify wasted spend and growth opportunities. I also helped launch a new brand through product and market research, pricing analysis, and go-to-market campaign strategy.

At OBI, I led the 20th-anniversary campaign across digital, TV, and radio, delivering a 3x increase in sales. I also improved email open rates from 12.5% to 15% and cut website bounce rate by 25% through landing page UX and load-speed improvements.

My work at EOSMatrix included marketing for real estate projects, social media and Meta Ads, and OOH campaigns and events. I started at eMedia as a digital marketing intern and was promoted to AdOps and Analytics Specialist, setting up ad placements and preparing campaign performance reports.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

InSolution

Jun 2025 - Present (1 year 5 months)

Lead marketing planning and execution for several client brands, including a European trading and investment platform and an online reviews platform. Plan and run paid campaigns on Google Ads and Meta Ads, manage budgets and KPIs, and improve ROAS and conversion rates through A/B testing.

Google Ads Meta Ads Paid Media Budget Management KPI Reporting A B Testing Landing Page Optimization CRO SEO Market Research Competitive Analysis

PPC Analyst

Neobrands

Sep 2024 - Mar 2025 (6 months)

Managed Amazon Ads for ThunderFit, whose silicone rings regularly rank #1 in Amazon Best Sellers. Ran PPC audits and sales analyses, helped launch a new brand from scratch, and optimized Amazon listings for organic visibility and conversion.

Amazon Ads Sponsored Product Ads ASIN Targeting PPC Auditing Keyword Research Helium 10 Expertise Keepa Amazon Seller Central Competitive Analysis Pricing Analysis Go To Market Strategy

Marketing and Communications Associate

EOSMatrix

Dec 2023 - Sep 2024 (9 months)

Ran social media and Meta Ads for major real estate projects, built marketing strategies aligned with sales goals, and organized OOH campaigns, events, and media brunches. Created content and managed the company website and OLX listings.

Social Media Marketing Meta Ads Marketing Strategy OOH Advertising Event Planning Content Creation Press Releases Website Management OLX

Digital Marketing Specialist

OBI

Aug 2022 - Dec 2023 (1 year 4 months)

Led the 20th-anniversary campaign across digital, TV, and radio, delivering a 3x increase in sales. Ran Google Ads and Meta Ads campaigns, improved email open rates and CTR, cut website bounce rate by 25%, and led social media strategy and content creation.

Google Ads Meta Ads A B Testing Email Marketing Landing Page Optimization UX Social Media Strategy Content Creation OOH Advertising Guerrilla Marketing Facebook Shop Promotion Retail Flyers

AdOps and Analytics Specialist

eMedia

Jun 2021 - Aug 2022 (1 year 2 months)

Started as a digital marketing intern and was promoted to AdOps and Analytics Specialist. Set up and optimized ad placements for global brands across Google Ads, Google Ad Manager, Facebook Ads, and Fusio, and prepared performance reports with optimization recommendations.

Google Ads Google Ad Manager Facebook Ads Fusio Ad Ops Campaign Optimization performance reporting Mentorship