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Emina Basara

@eminabasara

B2B SaaS sales at Kayako, building AI-assisted pipeline workflows and turning inbound leads into booked strategy sessions.

Bosnia and Herzegovina
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At Kayako, I own pipeline generation for the sales team, qualifying and following up on inbound guide and demo leads the same day. I also run win-back campaigns and LinkedIn outreach that books strategy sessions for the executive team.

I built Kayako’s AI-assisted workflows for lead research and qualification, email sequences, reply triage and reporting in Pipedrive. I run those workflows with suppression and whole-domain reply checks before every send.

At Digicust, I took over the UK market a month after launch and ran it alone from March, reaching customs brokers and trade compliance teams by phone, email and LinkedIn. I booked 40 qualified meetings in the summer quarter, 28 of which were held.

Before that, I managed legal and pharma accounts at Visualping, covering renewals, upsell and technical onboarding, and moved from booking meetings to closing deals within my first year. Across B2B SaaS, I’ve worked from prospecting and discovery through proposals, closing and account growth.

Experience

Work history, roles, and key accomplishments

UP

Client and Operations Strategist

Upgraded

Dec 2024 - Jun 2025 (6 months)

Managed the sales and onboarding cycle for startup clients, from first call to signed engagement. Reworked the CRM and onboarding process to accelerate delivery.

Education

Degrees, certifications, and relevant coursework

HubSpot Academy logoHA

HubSpot Academy

HubSpot Sales Software, Sales

2024 - 2024

Completed the HubSpot Sales Software certification from HubSpot Academy in 2024.

IE

IELTS

IELTS, English Language

2024 - 2024

Achieved an IELTS certification in 2024.

LinkedIn logoLI

LinkedIn

Advanced Lead Generation, Lead Generation

2022 - 2022

Completed the Advanced Lead Generation certification from LinkedIn in 2022.

University of Sarajevo logoUS

University of Sarajevo

Master of Arts, English Language and Literature

2019 - 2021

Pursued a Master of Arts in English Language and Literature at the University of Sarajevo from 2019 to 2021.

Universidad de Jaén logoUJ

Universidad de Jaén

Exchange Program, English Studies

2017 - 2018

Participated in an Erasmus+ exchange program in English Studies at the Universidad de Jaén, Spain, from 2017 to 2018.

University of Sarajevo logoUS

University of Sarajevo

Bachelor of Arts, English Language and Literature

2015 - 2018

Completed a Bachelor of Arts in English Language and Literature at the University of Sarajevo from 2015 to 2018.

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