Looking for a job

Ad Nan

@adnan1

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I lead integrated marketing campaigns and turn performance data into measurable growth.

Bosnia and Herzegovina

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What I'm looking for

I'm looking to lead integrated marketing, account management, or analytics work where I can optimize campaigns, improve workflows, build strong client relationships, and drive growth through data-informed decisions.

At Reach d.o.o., I lead integrated marketing campaigns across digital and traditional channels, connecting clients, media, creative, production, and external partners from planning through optimization and reporting.

Across nearly 10 years at EMedia Patch and Reach, I've managed paid media performance, built GA4 and GTM tracking systems, created Looker Studio dashboards, led an analytics team of 15, and translated campaign data into actionable recommendations.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Manager

Current

Reach D.O.O.

Apr 2024 - Present (2 years 5 months)

Serve as primary strategic point of contact between clients and internal teams, leading end-to-end integrated marketing campaigns across digital and traditional channels. Monitor KPIs, prepare performance reports, and manage billing processes.

Account Management Project Management Campaign Optimization Customer Relationship Management Google Ads Meta Ads Google Analytics 4 Looker Budget Management Cross Functional Collaboration

Associate Director, Reporting & Analytics

eMedia Patch

Jan 2022 - Mar 2025 (3 years 2 months)

Led an analyst team of 15, partnering with media buying teams to optimize Google Ads and Meta Ads campaigns. Designed tracking systems with GTM & GA4 and created Looker Studio dashboards for real-time insights.

Team Leadership Google Ads Meta Ads Google Analytics 4 Google Tag Manager Looker Data Analysis Reporting Invoice Management Mentorship

Senior Manager, Reporting & Analytics

eMedia Patch

Aug 2019 - Dec 2021 (2 years 4 months)

Supervised a team of Media Analytics professionals, managed budgets for paid digital campaigns, and defined KPIs. Developed automated reporting systems and trained team members on data analysis and optimization.

Team Leadership Budget Management Campaign Optimization KPI Reporting Automation Data Analysis Training Google Ads Meta Ads

Senior Media Analyst

eMedia Patch

Jul 2018 - Jul 2019 (1 year)

Launched, managed, and optimized paid advertising campaigns across Google Ads and Meta Ads, monitoring performance daily. Conducted analysis, tested optimizations, and mentored junior analysts.

Google Ads Meta Ads Campaign Optimization Data Analysis ROAS Google Analytics Billing Mentorship

Media Analyst/Account Manager

eMedia Patch

Aug 2017 - Jun 2018 (10 months)

Executed, monitored, and optimized paid digital campaigns across Google Ads, Meta Ads, and display platforms. Collaborated with media planners and creative teams, and resolved client concerns.

Google Ads Meta Ads Campaign Optimization Media Planning Client Communication Reporting Training

Assistant Account Manager

eMedia Patch

Oct 2016 - Sep 2017 (11 months)

Assisted with planning and execution of digital campaigns, ensured proper setup and display of media, and supported senior account managers with client communications. Created daily, weekly, and monthly reports.

Digital Campaigns Reporting Client Communication Media Equipment Setup Optimization Recommendations

Education

Degrees, certifications, and relevant coursework

School of Economics and Business, University of Sarajevo

Master of Management, Management

2016 -

Pursuing a Master of Management degree at the School of Economics and Business, University of Sarajevo, ongoing since 2016.

School of Economics and Business, University of Sarajevo

Bachelor of Management, Marketing, and Related Support Services, Management, Marketing, and Related Support Services

2012 - 2016

Completed a Bachelor of Management, Marketing, and Related Support Services at the School of Economics and Business, University of Sarajevo from 2012 to 2016.