Looking for a job

Minha Waris

@minhawaris

Message

I execute data-driven Google Ads campaigns and market research initiatives.

India

Message

What I'm looking for

I'm looking to grow in media implementation and campaign execution, using data, Google Ads, and cross-functional collaboration to deliver high-quality customer and business outcomes.

At Google Operations Center, I execute high-priority Google Ads initiatives and manage user authentication and account infrastructure across Google Workspace environments.

I partner with enterprise advertisers, Account Managers, and agencies to architect and optimize Search, Display, Video, App, and Performance Max campaigns. I also coordinate with Sales, PerfX, Creative Agencies, QA, and Engineering to resolve campaign issues within strict SLAs.

Previously, as a Data Analyst at Google Operations Center, I built opportunity assessment and data-validation frameworks that improved outbound pipeline efficiency by 54%, contactability by 75%, and quality standards across 10,000+ B2B contacts.

At Broomees India, I used CRM data and customer outreach to increase lead generation by 10%, conversion rates by 5%, and sales by 10%. I bring SQL, Python, Power BI, Google Ads, and market research skills to data-driven campaign execution.

Experience

Work history, roles, and key accomplishments

Current

Media Implementation Senior Associate

Current

Google Operations Center

Drive execution for high-priority initiatives, including the Google Ads Pilot, and consult with global enterprise advertisers to deliver multi-format campaigns. Resolve complex technical escalations and ensure compliance with client specifications.

Google Ads Search Display Video App Performance Max Google Workspace Dasher Accounts Campaign Management Technical Troubleshooting Stakeholder Management

Data Analyst

Google Operations Center

Sep 2024 - May 2026 (1 year 8 months)

Conducted structured analysis of customer demographics and market trends to generate demand forecasts. Owned opportunity assessment frameworks and designed a multi-tier data validation system, improving pipeline efficiency and contactability rates.

Data Analysis Market Research Customer Segmentation Demand Forecasting Data Validation SQL Python Power BI KPI Reporting

CRM & Business Analyst

Broomees India

Sep 2023 - Nov 2023 (2 months)

Designed and executed targeted customer outreach campaigns, driving a 10% increase in lead generation. Analyzed CRM data to inform product decisions and implemented a revised training system that reduced staff turnover.

CRM Data Analysis Customer Outreach Lead Generation Training