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Minerva de la CruzMC
Open to opportunities

Minerva de la Cruz

@minervadelacruz

Bilingual digital marketing coordinator and social media manager focused on consistent brand voice and engaging, on-deadline content.

Guatemala
Message

What I'm looking for

I’m looking for a bilingual digital marketing role where I can manage social media, plan and schedule content calendars, and execute campaigns with a consistent brand voice—working in a fast-paced, creative environment that values organization and deadlines.

I’m a bilingual (Spanish–English) digital marketing professional who manages social media platforms, keeps content calendars organized, and helps execute digital campaigns with a consistent brand voice. I work independently in fast-paced environments and prioritize clear, engaging communication.

Most recently, I supported social media day-to-day across multiple platforms as a Junior Marketing Analyst, maintaining structured posting schedules and engaging with online communities in real time. I developed and maintained content calendars aligned with brand campaigns and promotional events.

I also created written and visual digital content, adapting messaging for different audience segments and repurposing content across channels to maximize reach. I collaborated with creative teams on graphic design and digital materials using Canva and other design tools.

Earlier experience includes customer-facing digital communications in English and Spanish as a Customer Care Agent, where I handled high-volume, fast-turnaround messages with accuracy. I’m especially motivated by outdoor recreation and tourism, and I’m eager to bring creativity and strong organization to a dynamic marketing role.

Experience

Work history, roles, and key accomplishments

EG

Customer Care Agent

Everise Guatemala

Nov 2025 - Feb 2026 (3 months)

Managed high-volume digital communications in English and Spanish, providing accurate and timely responses across channels. Prioritized and multitasked under fast-turnaround demands while adapting messaging to operational changes.

HC

Junior Marketing Analyst

Hyper Reality Company

Jun 2025 - Aug 2025 (2 months)

Managed day-to-day social media across multiple platforms, maintaining posting schedules and engaging with online communities in real time. Created written and visual digital content, maintained structured content calendars, and collaborated on graphics using Canva.

IV

Interim Support

IsraAID Guatemala (Alta Verapaz)

Feb 2025 - May 2025 (3 months)

Coordinated documentation, planning, and activity scheduling across multiple operational areas in a dynamic field environment. Managed confidential information and supported organized record-keeping and cross-team communication.

Education

Degrees, certifications, and relevant coursework

Universidad Mariano Gálvez logoUG

Universidad Mariano Gálvez

Bachelor's Degree in Marketing Administration, Marketing Administration

2023 - 2024

Bachelor's Degree in Marketing Administration at Universidad Mariano Gálvez from Jan 2023 to Oct 2024.

IG

ISEA Guatemala

Full High School Diploma, Sciences & Letters (English)

Earned a Full High School Diploma in Sciences & Letters with an English track at ISEA Guatemala.

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