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Kristina Maldonado

@kristinamaldonado

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Marketing analyst specializing in data-driven insights and performance reporting.

Guatemala

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What I'm looking for

I seek a marketing or BI role where I can turn data into commercial insights, improve reporting workflows, and collaborate cross-functionally to drive growth.

I am a marketing professional focused on transforming complex data into actionable commercial intelligence. I lead data cleansing, reporting suite generation and dashboard development using advanced Excel and Power BI to support decision-making for brands.

My experience spans multi-channel social media management, competitive category analysis, price intelligence and KPI-driven project monitoring across agency and client-side engagements. I consistently convert large datasets into strategic insights that drive commercial growth and optimize customer experience.

I bring hands-on execution in benchmarking, market research, campaign performance analysis and process optimization, with a collaborative approach to cross-functional coordination and a track record of improving data integrity and reporting workflows.

Experience

Work history, roles, and key accomplishments

Current

Reporting Digital Marketer

Current

Omnicom Media Group

Aug 2025 - Present (6 months)

Led strategic business intelligence and reporting for Castillo Hermanos brands, cleansing data and delivering annual/monthly reporting suites via advanced Excel and Power BI to inform commercial decisions.

Power BI Advanced Excel Competitive Analysis Dashboarding Reporting KPI Tracking

Freelance Marketing Specialist

Multiple Businesses

Jan 2023 - Jan 2024 (1 year)

Managed multi-channel social media ecosystems and organic advertising, conducted market research and benchmarking, and transformed audience insights into actionable reports to drive commercial growth.

Social Media Management Organic Marketing Market Research Benchmarking Reporting Content Strategy Performance Analysis

Marketing Subject Matter Expert

HCL Technologies

Sep 2020 - Jul 2025 (4 years 10 months)

Provided technical troubleshooting and optimized digital customer satisfaction, streamlined internal data registration, and supported project monitoring through strategic reporting and KPIs.

Customer Support Technical Troubleshooting Data Registration Monitoring KPIs Process Improvement

Marketing Intern

C-consultoría

Feb 2023 - Jul 2023 (5 months)

Executed competitive pricing and fanpage audits, managed social media content planning and banner design, and maintained price intelligence and inventory synchronization for commercial decision making.

Competitive Analysis Social Media Content Planning Graphic Design Reporting

Marketing Assistant

Marriott AC Hotel

Aug 2018 - Oct 2018 (2 months)

Provided cross-functional event logistics support, managed data integrity for performance reports, and supported lead generation through telemarketing and customer experience initiatives.

Event Logistics Data Integrity Lead Generation Telemarketing Customer Experience Reporting

Education

Degrees, certifications, and relevant coursework

Mariano Gálvez University of Guatemala

Master of Business Administration, Business Administration

2023 - 2024

Grade: 4.0

Master of Business Administration program with coursework and practical projects in marketing, data analysis, and strategic growth.

Mariano Gálvez University of Guatemala

Bachelor's degree in Marketing, Marketing

2019 - 2022

Grade: 4.0

Bachelor's degree in Marketing focused on marketing, statistics, advertising, and project development with practical experience in social media and competitive benchmarking.