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Ale ShackAS
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Ale Shack

@aleshack

Marketing team member at Next Gen Home Loans supporting lead acquisition, CRM segmentation, and customer follow-up.

Guatemala
Message

At Next Gen Home Loans, I support marketing activities that attract and register prospective customers. I organize and segment leads, then coordinate follow-up through CRM email and SMS workflows.

Since 2023, I’ve provided creative marketing and client support through ARTX Studio & Freelance Client Projects. My work has included content creation, social media support, graphic design, and website support for mortgage and real estate clients.

For José Chiquito Restaurant, I led social media marketing activities focused on attracting customers and supporting customer outreach. I’ve also supported marketing and content creation for businesses in areas including tax services, hospitality, and beverages.

Earlier, I supported the graphic design team at Universidad de San Carlos de Guatemala with visual materials for institutional projects and communications. In call center roles, I supported U.S. customers in Spanish and English, helping with Walmart website navigation, orders, returns, and service concerns.

Experience

Work history, roles, and key accomplishments

NL
Current

Marketing Team Member

Next Gen Home Loans

Jan 2025 - Present (1 year 10 months)

Support marketing activities that attract and register prospective customers; organize and segment leads and coordinate follow-up through CRM email and SMS workflows.

JR

Head of Marketing

José Chiquito Restaurant

Jan 2022 - Dec 2022 (11 months)

Led social media marketing activities focused on attracting customers and supporting the restaurant’s customer outreach.

IS

Customer Service Representative

InTouch (Walmart Customer Service)

Jan 2020 - Dec 2021 (1 year 11 months)

Helped U.S. customers navigate Walmart’s website, create accounts, place orders, and start returns.

CS

Customer Service Representative

Call Center Support

Jan 2019 - Dec 2021 (2 years 11 months)

Handled customer service for U.S. customers, addressing concerns and helping retain accounts.

UG

Graphic Design Intern

Universidad de San Carlos de Guatemala

Jan 2015 - Dec 2015 (11 months)

Supported the university’s graphic design team with visual materials for institutional projects and communications.

Education

Degrees, certifications, and relevant coursework

UG

Universidad Da Vinci de Guatemala

Bachelor's Degree, Marketing

Bachelor's degree in Marketing, currently in progress.

Universidad San Carlos de Guatemala logoUG

Universidad San Carlos de Guatemala

Bachelor's Degree, Communications

Bachelor's degree in Communications from Universidad San Carlos de Guatemala, completed in 2020.

AG

AGEXPORT

Diploma, Customer Service

Diploma in Call Center Customer Service from AGEXPORT.

AG

AGEXPORT

Diploma, English Language

English Language Diploma from AGEXPORT.

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