Open to opportunities

Maksim Pervushkin

@maksimpervushkin

Message

Performance marketing leader scaling growth for PropTech and Real Estate across international markets.

Spain

Message

What I'm looking for

I seek senior growth or Head of Performance roles in data-driven, cross-functional teams where I can scale acquisition, build attribution/BI, lead experimentation, and drive measurable revenue.

I am a Barcelona-based performance marketing leader with 8+ years of experience scaling acquisition for high-ticket rental and sales models across Europe and MENA. I build and run hybrid marketing operations, manage multi-million euro budgets, and align Product, Sales and Creative to drive measurable revenue growth.

I've reduced CAC by 25%, scaled paid acquisition 80% YoY while maintaining ROI targets, and contributed to company revenues through optimized paid acquisition and CRM funnels. I design advanced attribution and BI infrastructures that enable real-time CAC, LTV and ROAS tracking and speed up decision-making.

I lead and develop cross-functional teams, foster an experimentation culture, and implement AI-powered forecasting and automation to improve allocation and efficiency. I am passionate about human-centered, data-informed marketing and open to relocation.

Experience

Work history, roles, and key accomplishments

Chief Marketing Officer

Kalinka Middle East

Oct 2024 - Sep 2025 (11 months)

Owned global performance marketing across Meta, Google, TikTok and programmatic managing a €3M+ annual budget, reduced Cost Per Order by 25% and built GA4/Looker-based attribution enabling real-time CAC/LTV/ROAS tracking.

Performance Marketing Meta Ads Google Ads GA4 Looker Attribution CRO

Chief Marketing Officer

Neginsky Bureau

Oct 2023 - Sep 2024 (11 months)

Managed €5M+ annual performance budget to achieve 80% YoY revenue growth while maintaining target ROAS, built full-funnel analytics, and restructured growth team to cut payroll by 30% and improve output.

Performance Marketing SEM Paid Social Programmatic Forecasting Attribution CRO Team Leadership

Chief Marketing Officer

Om Home

Oct 2022 - Oct 2023 (1 year)

Built performance marketing function from zero, launched multi-channel paid acquisition scaling to 2,000 qualified leads/month and achieved break-even CAC/LTV while hiring and leading a 15-person marketing team.

Go To Market Google Ads Meta Ads CRM (Salesforce)Attribution Hiring Experimentation

Digital Lead

PIK

Dec 2021 - Jul 2022 (7 months)

Developed digital strategy for a new suburban real estate segment, overseeing SEM, paid social and programmatic campaigns and improving lead-to-offline-sales attribution through landing page and routing optimization.

Digital Strategy SEM Paid Social Programmatic Attribution Landing Page Optimization Agency Management

Head of Digital

VIM Division

Jun 2018 - Nov 2021 (3 years 5 months)

Managed a 30-person digital department and €6M+ annual client budgets, grew agency revenue by 60% and reduced average client CPL by 20% through BI-driven optimization and expanded analytics/CRO services.

Team Leadership SEM Paid Social Programmatic BIツール CRO