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Mike Rigert

@mikerigert

Content Marketing Manager at Solutionreach who built an AEO/GEO program making the company a top-cited AI answer source.

United States

Message

At Solutionreach, I built and ran the AEO/GEO program that made the company a top-cited brand source in answers across ChatGPT, Claude, and Gemini. I grew AI search visibility and doubled AI Overview captures by restructuring content around answer-first openings, FAQs, original data, and authoritative sourcing.

I’ve created content for B2B SaaS healthcare, healthtech, and regulated life sciences audiences, including 259 major assets at Solutionreach and a customer case study program built on direct interviews. Earlier, I spent a decade in newsrooms covering local government, business, and community reporting.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Manager

Current

Solutionreach

Sep 2024 - Present (2 years 1 month)

Built and ran the AEO/GEO program, growing AI search visibility and doubling AI Overview captures. Shipped 259 major content assets and scaled the email program 5x, doubling click-through rate.

SEO AEO GEO Content Strategy Editorial Calendar HubSpot WordPress Asana ChatGpt Claude Gemini Email Marketing Case Studies Product Launch B2B SaaS Healthcare

Content Writer

Solutionreach

Nov 2020 - Aug 2024 (3 years 9 months)

Wrote and edited content across the full portfolio including blogs, guides, case studies, white papers, and email nurture. Built case studies from direct customer interviews and contributed to editorial planning and brand voice development.

Content Writing Editing Case Studies Whitepapers Email Nurture Landing Pages Sales Enablement SEO B2B SaaS Healthcare

Content Marketing Specialist

MasterControl

Sep 2017 - Jun 2020 (2 years 9 months)

Wrote and edited marketing content for a B2B SaaS quality management platform. As editor of the prospect blog, grew traffic to 25,000 monthly visits and roughly 210,000 email subscribers.

Content Marketing Blogging Whitepapers Ebooks Landing Pages Product Pages Demand Generation SEO Life Sciences

Marketing Content Editor and Editorial Team Lead

Priority Dispatch

Sep 2013 - Mar 2017 (3 years 6 months)

Wrote and edited marketing content for a B2B SaaS emergency communications platform. Led the editorial team for the customer magazine, coordinating contributors and design across product lines and international markets.

Content Editing Editorial Leadership Customer Magazine Sales Collateral B2B SaaS Emergency Communications

Communications Manager

Utah Valley University

Feb 2010 - Jul 2013 (3 years 5 months)

Managed marketing content for press releases, campus and program marketing collateral, and the university alumni magazine. Coordinated with campus leadership, faculty subject-matter experts, and outside vendors.

Communication Skills Press Releases Marketing Collateral Alumni Magazine Coordination