Kelly Jacobson

Ran a content audit on 200+ posts, mapping search intent, fixing internal linking, and refreshing or sunsetting pages to lift organic CTR from 1.7% to 2.5% within one quarter. Managed the editorial calendar and an outside writer, delivering 15+ cybersecurity posts in under 90 days with keyword targeting and on-page SEO built into every content brief.

Owned content marketing for a retail SaaS platform, creating 90 articles, 5 guides, and 8 case studies with subject-matter experts. Grew organic traffic value 77% in two years and lifted average rankings from 38 to 10 through keyword targeting and on-page SEO in Ahrefs and Semrush.

Drove nearly 250K page views in six months, mostly organic, by cutting low-performing content and refreshing and republishing top pages. Launched two lead-gen guides in WordPress, using CRO tactics like pop-ups and CTAs to reach 8,000 views and a 2% conversion rate within 60 days.

Promoted from Digital Content Strategist to Senior Content Strategist. Drove nearly 250K page views in six months, mostly organic, by cutting low-performing content and refreshing and republishing top pages.

Managed SEO content strategy for a website redesign, product launch, and backlink campaign across three SaaS products. Led a three-person content team across three SaaS products, building the content calendar and workflows that became the company standard.

Managed a freelance writing agency to scale content production and quality for multiple clients, editing drafts and owning tone, deadlines, and publishing in HubSpot CMS. Wrote blogs, guides, and case studies for 35+ clients, interviewing executives to translate complex topics into clear content.

Activities and societies: Donald Loomis Journalism Scholar, Keystone Press Award Nominee

Earned a Bachelor of Arts in Journalism and Public Relations with a minor in Spanish. Recognized as a Donald Loomis Journalism Scholar and Keystone Press Award Nominee.