At Pathlabs, I built the content marketing function as the company’s first dedicated Content Marketing Manager, owning messaging, editorial strategy, thought leadership, SEO, social, blogs, landing pages, and executive content across the buyer journey.
I created platform-specific social creative for a B2B ad tech company that increased LinkedIn engagements by 86.7%, post link clicks by 50.2%, and engagement rate per impression by 75.2%. I also wrote award submissions that earned Digiday and Worklife recognition.
At Lumen Technologies, I translated complex telecommunications technology into SEO-optimized web and educational content, contributing to a 76% year-over-year increase in search visibility and a 114% increase in organic clicks.
Across outdoor, enterprise learning, and technical content roles, I’ve written web, email, social, product, and instructional content for brands including Christy Sports, Toad & Co., USAA, State Farm, and the World Bank. I use SME interviews, analytics, and AI-assisted workflows to turn complex subjects into clear, engaging stories.
