Looking for a job

Mike Markin

@mikemarkin

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Experienced CMO with expertise in gaming, Web3, and digital music marketing.

Argentina

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What I'm looking for

Seeking fractional CMO or strategic advisory roles to help startups and SMBs in gaming, Web3, and digital music achieve accelerated, measurable growth through emerging technologies and global market strategies.

With over 35 years of experience, I am a seasoned marketing leader specializing in the gaming, Web3, and digital music industries. My career is marked by successfully launching iconic AAA gaming franchises such as Fallout, Baldur's Gate, and Guild Wars, contributing to over $4.6 billion in global revenue. I have also driven user acquisition and LTV for popular mobile games like The Sandbox and Snoopy, achieving over 90 million downloads.

In the Web3 space, I have 4 years of experience with The Sandbox and other projects, deepening my expertise in blockchain-based marketing strategies. Additionally, I founded and manage a growing digital music label, leveraging AI and emerging technologies to drive audience engagement and secure partnerships with major distributors.

I am passionate about helping startups and SMBs achieve accelerated growth through data-driven strategies and global market penetration. My bilingual proficiency in English and Spanish, coupled with my experience in LATAM markets, enables me to navigate cross-cultural communications effectively. I thrive in collaborative environments, building high-performing teams and delivering measurable results.

Experience

Work history, roles, and key accomplishments

Current

President

Current

Fluidcore Media, Inc.

Aug 2023 - Present (1 year 11 months)

Established and manage a growing digital music label, overseeing all aspects of artist development, marketing, and distribution. Spearheaded the launch of a rising LATAM musician and secured a partnership with Symphonic Distribution for advanced music distribution capabilities.

Artist Development Blockchain Technology Lead Generation Content Creation Team Management Marketing Strategy

Managing Director

Digit Marketing

Jan 2009 - Aug 2023 (14 years 7 months)

Led marketing strategy and execution for a diverse portfolio of mobile, blockchain, and PC games, achieving over 90 million downloads through effective user acquisition campaigns and ASO strategies.

User Acquisition Mobile Marketing ASO Strategies Team Leadership Campaign Development Market Analysis Data Driven Decision Making

General Manager

Arabian Nights

Feb 2006 - Jul 2007 (1 year 5 months)

Managed all aspects of a boutique Arabian food restaurant, including operations, marketing, staffing, and business development, successfully selling the concept to pursue new opportunities.

Operations Management Marketing Strategy Business Development Staffing Customer Engagement Sales Strategy Financial Management

Sr. Brand Manager

Webzen

Jan 2005 - Jan 2006 (1 year)

Developed product positioning strategies and coordinated market research for the launch of a major MMO title, collaborating with the Korean HQ on the global marketing plan.

Product Positioning Market Research Global Marketing Project Management Strategic Planning Analytical Skills Campaign Execution Brand Development

Product Marketing Manager

NCSoft

Jan 2004 - Jan 2005 (1 year)

Successfully launched major MMO titles in the North American market, collaborating with global corporate offices on promotions and marketing strategies.

Product Marketing Market Analysis Go To Market Planning Brand Strategy Event Planning Team Collaboration

Independent Marketing Consultant

Markin Communications

Jan 2001 - Feb 2009 (8 years 1 month)

Provided comprehensive digital marketing solutions to a diverse portfolio of clients, developing and executing successful marketing strategies across various channels.

Digital Marketing SEM SEO Content Marketing Web Development Email Marketing Client Relationship Management Affiliate Marketing Strategy Development

Marketing Director

Signal Interactive

Feb 1998 - Jan 2002 (3 years 11 months)

Consulted Fortune 1000 clients on web development and internet marketing strategies, managing projects and leading agency marketing initiatives during the dot-com era.