Mike Markin
@mikemarkin
I help founders grow customers, players and fans | Small business, games, music | 90M+ downloads | 18+ PC titles
What I'm looking for
I help founders turn games, music and online businesses into loyal customers, players and fans.
Track record:
* 20 years leading bilingual teams across the US and Latin America
* 90M+ mobile downloads (The Sandbox, Snoopy, Garfield, Goosebumps)
* $4.6B+ revenue across 20+ PC titles (Baldur’s Gate, Fallout, Guild Wars, Lineage 2)
How I help:
* Positioning and launch planning
* Acquisition, retention and expansion
* Tracking and simple reporting
Experience
Work history, roles, and key accomplishments
President
Fluidcore Media, Inc.
Aug 2023 - Present (2 years 7 months)
Established and manage a growing digital music label, overseeing all aspects of artist development, marketing, and distribution. Spearheaded the launch of a rising LATAM musician and secured a partnership with Symphonic Distribution for advanced music distribution capabilities.
Managing Director
Digit Marketing
Jan 2009 - Aug 2023 (14 years 7 months)
Led marketing strategy and execution for a diverse portfolio of mobile, blockchain, and PC games, achieving over 90 million downloads through effective user acquisition campaigns and ASO strategies.
General Manager
Arabian Nights
Feb 2006 - Jul 2007 (1 year 5 months)
Managed all aspects of a boutique Arabian food restaurant, including operations, marketing, staffing, and business development, successfully selling the concept to pursue new opportunities.
Sr. Brand Manager
Webzen
Jan 2005 - Jan 2006 (1 year)
Developed product positioning strategies and coordinated market research for the launch of a major MMO title, collaborating with the Korean HQ on the global marketing plan.
Product Marketing Manager
NCSoft
Jan 2004 - Jan 2005 (1 year)
Successfully launched major MMO titles in the North American market, collaborating with global corporate offices on promotions and marketing strategies.
Independent Marketing Consultant
Markin Communications
Jan 2001 - Feb 2009 (8 years 1 month)
Provided comprehensive digital marketing solutions to a diverse portfolio of clients, developing and executing successful marketing strategies across various channels.
Marketing Director
Signal Interactive
Feb 1998 - Jan 2002 (3 years 11 months)
Consulted Fortune 1000 clients on web development and internet marketing strategies, managing projects and leading agency marketing initiatives during the dot-com era.
Product Marketing Manager
Interplay Entertainment Corp.
Jun 1996 - Jul 1998 (2 years 1 month)
Developed and implemented marketing plans for multiple best-selling products, collaborating with studios on marketing iconic RPGs.
Product Marketing Manager
Novalogic
Mar 1995 - Jun 1996 (1 year 3 months)
Managed the marketing mix for new product launches and supported existing products, contributing to the company's growth and success.
International Account Executive
Austin Knight
Dec 1990 - Mar 1995 (4 years 3 months)
Managed key accounts across diverse industries, developing and executing effective marketing campaigns and maintaining positive client relationships.
Account Executive
Edelman Public Relations
Jan 1990 - Dec 1990 (11 months)
Managed public relations initiatives for a diverse portfolio of clients, developing strong communication skills and securing media coverage.
Education
Degrees, certifications, and relevant coursework
University of Southern California
Bachelor of Arts, Communications
Studied Communications, focusing on various aspects of media, public relations, and effective communication strategies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
fluidcoremedia.comSocial media
Job categories
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