Open to opportunities

Mikel Selles

@mikelselles

International sports event coordinator and brand activation manager delivering high-impact global experiences, partnerships, and measurable ROI.

Spain

Message

What I'm looking for

I’m seeking challenging Mid-level to Senior Specialist roles such as Event Coordinator, Event Manager, or Partnership Lead—focused on delivering high-impact international sports events with measurable ROI, strong stakeholder management, and seamless execution.

I’m an International Sports Event Coordinator & Brand Activation Manager with over 5 years of multicultural experience planning, executing, and optimising sports events and brand activations across Europe, Asia, Oceania, and the Americas. I’ve coordinated 12+ international trade fairs and 15+ sports-related brand activations, managing complex logistics, vendor management, and cross-functional teams of up to 10 people—while generating AUD 400K in revenue, achieving a 90% participant satisfaction rate, and delivering 35% lead conversion.

I’m expert in budget management (up to EUR 100K per event), stakeholder management, risk management, and post-event evaluation to maximise ROI, with a genuine passion for creating memorable and authentic sports experiences (ex-professional footballer). In my current role, I manage sports and lifestyle activations, run experiential campaigns across the Gold Coast, and deliver measurable growth through ROI analysis, participant engagement metrics, and multi-channel prospecting.

Experience

Work history, roles, and key accomplishments

Current

Sales & Brand Activator

Current

Periscope Sports & Lifestyle Marketing Agency

Oct 2024 - Present (1 year 5 months)

Managed sports and lifestyle client portfolios by delivering brand activation, product seeding, and retail activation campaigns across the Gold Coast. Drove AUD 400K in revenue with a 35% qualified lead conversion rate and built partnerships that generated 500+ new customers.

Experiential Marketing Brand Activation Seeding Lead Conversion Partnership Development Event Logistics ROI Analysis

International Sales & Event Coordinator

AMF Bakery Systems

Oct 2022 - Oct 2024 (2 years)

Generated €3M in B2B sales by leading key account management and contract negotiations for high-value industrial bakery solutions. Coordinated 12+ international trade fairs with up to EUR 100K budgets, reduced logistical incidents by 30%, and used Dynamics 365 CRM to manage global sales pipelines.

B2B Sales Key Account Management Contract Negotiation Logistic Management Risk Management Lead Generation Dynamics 365

Business Development & Partnerships

Wondershare Technology

Jul 2021 - Sep 2022 (1 year 2 months)

Negotiated and managed strategic alliances with Chinese sports organizations, handling the full contract lifecycle through activation and ROI evaluation. Co-organised sports events that attracted 50,000+ participants and increased the platform’s user base by 40% (100K to 140K) in 18 months, contributing a 25% revenue increase across new sales channels and partnerships.

Strategic Partnerships Contract Lifecycle Management Sports Marketing Digital Marketing Revenue Growth Salesforce CRM

International Business Developer

Aprint

Led international business development and strategic account management for digital printing solutions across Europe and the UAE. Negotiated £250K merchandising and branding contracts and increased the sports client portfolio by 40% in 18 months through contract lifecycle management.

Business Development Strategic Account Management Contract Negotiation Partnership Development Brand Merchandising Vendor Management