Open to opportunities

Sara Hazzard

@sarahazzard

Message

Sponsorship sales and partnership leader managing La Vuelta sponsorships and brand activations across Spain.

Spain

Message

What I'm looking for

I’m looking to keep building long-term sponsorship and brand partnerships—leading end-to-end deal work, activations, and performance reporting—while mentoring a small team and delivering across live, digital, and experiential channels.

I lead partnership development and account management for A.S.O.’s sports properties in Spain, including La Vuelta, while managing and mentoring two Partnership Executives. I negotiate sponsorship agreements end-to-end—from prospecting through activation, renewal, and growth—then oversee delivery, activation budgets, and partnership performance reporting.

I also built and executed integrated brand activations across live events, digital platforms, hospitality, and experiential marketing channels. Earlier, I directed international education program delivery—coordinating stakeholders, managing logistics and risk, and maintaining strong partner relationships—then supported admissions pipelines at IE University using CRM platforms.

Experience

Work history, roles, and key accomplishments

Current

Sponsorship Sales Manager

Current

A.S.O.

Feb 2022 - Present (4 years 6 months)

Leads partnership development and account management for A.S.O.'s sports properties in Spain, including La Vuelta. Manages and mentors a team of two Partnership Executives.

Partnership Development Account Management Cross functional Coordination Budget Management Commercial Forecasting

Sales Manager

Bike Spain Tours

Feb 2020 - Feb 2022 (2 years)

Led commercial operations and managed strategic relationships with tourism partners, suppliers, and service providers. Coordinated cross-functional projects to deliver premium travel programs.

Commercial Operations Negotiation Cross functional Coordination

Site Director

CIS Abroad

Jan 2017 - Mar 2020 (3 years 2 months)

Managed the delivery of international education programs, coordinating multiple stakeholders including students, universities, vendors, and local partners. Led complex operational projects involving logistics and risk management.

Program Management Stakeholder Coordination Logistics Risk Management

Admissions and Financial Aid Advisor

IE University

Jul 2017 - Feb 2020 (2 years 7 months)

Managed prospective student pipelines, providing consultative guidance throughout the admissions process. Consistently exceeded enrollment targets through relationship management and stakeholder engagement.

Student Recruitment CRM Relationship Management