Open to opportunities

Mihaela Vacari

@mihaelavacari

Growth and GTM strategist who designs outbound sales systems that turn ICP, messaging and process into consistent opportunities.

Germany

Message

What I'm looking for

I am looking for roles where I can own GTM strategy and outbound sales execution, build processes/teams, and drive measurable pipeline growth in early-stage or scale-up environments.

I am a growth and GTM strategist focused on designing and executing sales systems that convert — from defining the right ICP to crafting messaging that drives replies.

I have led sales development functions, built GTM cadence and content calendars, and managed day-to-day operations for startups, including a DeFi savings platform and multiple early-stage clients in DACH and Benelux.

In revenue-facing roles I have owned full outbound cycles, built and managed BDR teams, improved ICP and messaging to generate 6–10 opportunities per month, and increased reply rates.

I combine analytical thinking with human-centered sales execution, emphasizing process design, negotiation, sales enablement and community-driven acquisition to scale early-stage revenue.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

Analog.money

Dec 2024 - Present (1 year 3 months)

Built and managed day-to-day operations and content for a DeFi savings platform; established GTM cadence and content calendar to support user acquisition and grew community channels (Reddit, Instagram).

GTM Strategy Sales Enablement Community Building Content Strategy Operations Outbound Marketing CRM

Freelance Sales & Growth Consultant

Cursor Claude

May 2023 - Sep 2024 (1 year 4 months)

Worked with early-stage DACH & Benelux startups to design GTM strategies, outbound campaigns, and sales processes; improved ICP and messaging to generate 6–10 opportunities/month and increased reply rates by ~7%.

GTM Strategy Outbound Sales Messaging Sales Processes Lead Generation CRM

BDR & Senior Growth Manager

EqualTo

Aug 2021 - Feb 2023 (1 year 6 months)

Built and led the sales development function: hired and managed Romanian BDRs, implemented a BizDev playbook, owned the full outbound cycle and consistently exceeded outreach targets while reporting to the CRO.

Business Development Outbound Sales Team Leadership Sales Operations Prospecting