Mihaela Vacari
@mihaelavacari
Growth and GTM strategist who designs outbound sales systems that turn ICP, messaging and process into consistent opportunities.
What I'm looking for
I am a growth and GTM strategist focused on designing and executing sales systems that convert — from defining the right ICP to crafting messaging that drives replies.
I have led sales development functions, built GTM cadence and content calendars, and managed day-to-day operations for startups, including a DeFi savings platform and multiple early-stage clients in DACH and Benelux.
In revenue-facing roles I have owned full outbound cycles, built and managed BDR teams, improved ICP and messaging to generate 6–10 opportunities per month, and increased reply rates.
I combine analytical thinking with human-centered sales execution, emphasizing process design, negotiation, sales enablement and community-driven acquisition to scale early-stage revenue.
Experience
Work history, roles, and key accomplishments
Co-Founder
Analog.money
Dec 2024 - Present (1 year 3 months)
Built and managed day-to-day operations and content for a DeFi savings platform; established GTM cadence and content calendar to support user acquisition and grew community channels (Reddit, Instagram).
Freelance Sales & Growth Consultant
Cursor Claude
May 2023 - Sep 2024 (1 year 4 months)
Worked with early-stage DACH & Benelux startups to design GTM strategies, outbound campaigns, and sales processes; improved ICP and messaging to generate 6–10 opportunities/month and increased reply rates by ~7%.
BDR & Senior Growth Manager
EqualTo
Aug 2021 - Feb 2023 (1 year 6 months)
Built and led the sales development function: hired and managed Romanian BDRs, implemented a BizDev playbook, owned the full outbound cycle and consistently exceeded outreach targets while reporting to the CRO.
Account Manager
BCG Group – Guidepoint
Oct 2018 - Jul 2021 (2 years 9 months)
Managed client relationships with top consulting firms across EMEA and supported market research and project delivery for strategic insights.
Education
Degrees, certifications, and relevant coursework
SNSPA (National School of Political and Administrative Studies)
Master of Arts, Diplomacy & Negotiation
2018 - 2021
Master's studies in Diplomacy and Negotiation at SNSPA completed in 2021.
Lucian Blaga University
Bachelor of Arts, International Relations
2016 - 2016
Completed coursework in International Relations at Lucian Blaga University in 2016.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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