Aaisha Fatima

I've led marketing communications and brand engagement for Lulu International Exchange in Abu Dhabi, planning promotional campaigns across products and customer segments. By refining messaging, audience targeting, and content quality, I improved campaign engagement by 15%.

I manage end-to-end multi-channel campaign delivery, from content production and KPI reporting to optimisation using Excel, CRM platforms, and Google Analytics. I also supported go-to-market planning and targeted promotions that contributed to a 12% revenue uplift for new product launches.

With more than seven years of supervisory experience, I've coached frontline teams on brand communication, customer engagement, and marketing protocols, improving messaging consistency by 18%. I enjoy turning business objectives into clear, customer-focused campaigns and more efficient workflows.

I'm currently completing an MSc in Business Management and Marketing in Berlin while developing my digital marketing, consumer behaviour, and brand strategy knowledge. My project experience includes integrated marketing coordination for Walt Disney Abu Dhabi, digital strategy for Mai Dubai, analytics for Rituals, and go-to-market planning for Fastage India.