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Michelle Umberger

@michelleumberger

Client success and marketing professional who improved association member retention 20% at Lighthouse Consulting Group.

What I'm looking for

I'm seeking a remote customer success, client relations, or marketing role.

At Lighthouse Consulting Group, I owned the member lifecycle for major associations, from onboarding and engagement to benefits and renewal. I streamlined membership processes to improve retention by 20% and used engagement data to recommend programs that increased participation.

I also developed multi-channel campaigns, managed client social media accounts, and led rebranding initiatives. I planned conferences and other events, growing attendance 30% through targeted campaigns. At Grove Point Marinas, I researched acquisition prospects, managed outreach in Salesforce, and built gifting and referral programs.

Experience

Work history, roles, and key accomplishments

GM

Business Development Representative

Grove Point Marinas

May 2025 - Nov 2026 (1 year 6 months)

Sourced marina acquisition targets and managed the acquisition pipeline in Salesforce. Conducted market studies and built referral programs to generate pipeline.

Market Research Salesforce Pipeline Management Relationship Building Referral Programs

LG

Marketing Manager

Lighthouse Consulting Group

Nov 2016 - Mar 2025 (8 years 4 months)

Owned end-to-end member lifecycle for major associations, improving retention by 20%. Developed multi-channel marketing campaigns and led rebranding initiatives.

Customer Relationship Management Retention Strategy Email Marketing Social Media Strategy Google Ads Adobe Creative Suite Salesforce WordPress Event Planning

LG

Event Director

Lighthouse Consulting Group

Nov 2016 - Mar 2025 (8 years 4 months)

Planned and executed conferences, trade shows, and networking events nationwide, growing attendance by 30% through targeted campaigns.

Event Planning Event Execution Registration Management Speaker Recruitment Survey Analysis

LG

Membership Manager

Lighthouse Consulting Group

Nov 2016 - Mar 2025 (8 years 4 months)

Managed membership processes for major associations, improving retention by 20% and tracking engagement trends to recommend programs.

Membership Management Retention Strategy Data Analysis Client Onboarding Benefits Administration

Education

Degrees, certifications, and relevant coursework

BU

Bridgewater State University

Bachelor's Degree, Business Communications & Criminal Justice

Earned a Bachelor's Degree in Business Communications and Criminal Justice from Bridgewater State University in May 2016.

Tech stack

Software and tools used professionally

Salesforce

Adobe Photoshop

Adobe InDesign

WordPress

Adobe Illustrator

Google Ads

Availability

Looking for a job

Location

United States

Authorized to work in

Salary expectations

80k+ USD

Job categories

Customer Success Manager Client Relationship Manager Marketing Manager

Skills

Customer Relationship Management Customer Retention Customer Onboarding Customer Adoption Customer Lifecycle Management Community Management Membership Management Email Marketing Marketing Automation Social Media Strategy Digital Marketing Event Planning Data Analysis performance reporting Rebranding

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