Michelle Harris
@michelleharris
Marketing and communications leader specializing in AI-driven brand growth.
United StatesWhat I'm looking for
I am a reputation-focused marketing and communications executive with a strong background in AI automation and stakeholder insights. My expertise lies in translating complex analytics into persuasive narratives for C-suite and external audiences. I have a proven track record in brand strategy, performance marketing, and corporate affairs, consistently driving visibility and trust across diverse sectors.
In my recent role as Director of Marketing and Communications at AcroService Corporation, I successfully increased web engagement by 64% through a revamped brand messaging and content strategy. I developed AI-driven sentiment analysis and implemented a new LinkedIn strategy, growing our follower count by over 100K in under a year. My efforts in public relations secured national articles and industry awards, reinforcing corporate credibility and enhancing stakeholder engagement.
Previously, as a Senior Demand Generation Specialist at Solera, I managed global communications for over 150 brands, focusing on marketing automation and media strategy. I oversaw a significant ad spend and doubled SQL conversion through strategic targeting. My collaborative approach with senior leadership allowed us to embed reputation analytics and automation into performance reporting, driving measurable results.
Experience
Work history, roles, and key accomplishments
Director of Marketing and Communications
AcroService Corporation
Jan 2023 - Present (2 years 6 months)
Recruited to enhance brand consistency and stakeholder engagement across five subsidiary brands in the staffing and workforce solutions industry. Increased web engagement by 64% and grew LinkedIn followers by over 100K using AI-driven sentiment analysis and a new LinkedIn strategy. Spearheaded PR efforts, securing national articles and industry awards, while leading internal communications and man
Senior Demand Generation Specialist
Solera
Jan 2022 - Jan 2024 (2 years)
Oversaw global communications for over 150 brands, with a focus on marketing automation and media strategy. Managed over $500K/month in Google and Meta ad spend, doubling SQL conversion through strategic targeting and boosting share of voice by 13% via press campaigns. Integrated AI tools across campaigns, including SEO-first web content and Salesforce-driven email journeys, collaborating with sen
Senior Digital Marketing Director
Ballistic Media Group
Jan 2016 - Jan 2022 (6 years)
Led strategy and execution for long-term clients across diverse sectors including B2B organizations, healthcare, education institutions, and e-commerce. Managed over 26 accounts with full-service digital execution, including PPC, branding, SEO, and reputation management. Created YouTube and social messaging, including video content, executed outreach that delivered over 500 media placements, built
Education
Degrees, certifications, and relevant coursework
SCSinclair Community College
Bachelor of Science, Science
Completed a Bachelor of Science degree. Studied relevant coursework to build a foundational understanding in the field.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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