Open to opportunities

Michael Venia

@michaelvenia

Message

I turn marketing and site data into trusted measurement, attribution, and growth decisions.

United States

Message

What I'm looking for

I'm looking to lead measurement strategy and implementation work that connects tracking, attribution, experimentation, and data analysis to meaningful business outcomes.

At Adswerve, I lead measurement strategy and implementation for enterprise clients including American Family Insurance, Siemens, and Burton. I build tracking roadmaps tied to business outcomes across GA4, GTM, BigQuery, Google Ads, Campaign Manager 360, DV360, Floodlight, and Meta.

I've led an Adobe Analytics-to-GA4 migration for a national insurer using server-side GTM and first-party IDs, cutting unassigned traffic by 53% and restoring attribution confidence. I also partnered on predictive LTV bidding that increased ROAS by 20% and a Meridian marketing mix model that delivered 14% revenue growth and $335K incremental value.

Across consulting, IT, and web development roles, I've built and maintained websites, analytics implementations, automations, reporting workflows, and technical SEO programs. I use SQL, Python, Claude, and AI workflows to accelerate analysis and QA while validating outputs against platform behavior and client requirements.

Experience

Work history, roles, and key accomplishments

Current

Senior Consultant 2, Analytics

Current

Adswerve

Jan 2022 - Present (4 years 7 months)

Lead measurement strategy and implementation for enterprise clients, including American Family Insurance, Siemens, and Burton. Design and review measurement plans, event taxonomies, data layers, and consent-aware tracking across GTM, GA4, BigQuery, and ad platforms.