Raja Reddy
@rajareddy
Senior Web Analytics professional specializing in Adobe and GA tagging and A/B testing.
United StatesWhat I'm looking for
I’m a skilled digital analytics and web analytics professional with 10+ years of experience across Web analytics, Digital Analytics, business intelligence dashboards, and content marketing strategies. I’ve worked across consumer, technology, and financial services in both B2B and B2C environments.
I’m a subject matter expert across Adobe Marketing Cloud (including Adobe Analytics, Adobe Launch/DTM, Adobe Target, and Adobe Audience Manager) as well as Google analytics (GA360 and GA4). I implement and validate tags for conversion tracking, maintain data quality through debugging tools, and support analytics needs across enterprise websites and mobile app experiences.
My impact shows up in analytics delivery: I design, create, and automate weekly/monthly/quarterly ecommerce dashboards and KPI reporting, build segments and calculated metrics, and run statistical significance analysis to recommend winning variants from A/B and MVT tests. I also help stakeholders adopt test outcomes by preparing and presenting A/B test analysis in a clear, business-ready format.
I bring strong data discipline end-to-end—from requirements and testing plans for tagging audits, to QA and ongoing optimization. I work closely with marketing and engineering teams, extract data from enterprise systems when needed, and use tools like Tableau and Power BI to turn complex web analytics datasets into actionable insights.
Experience
Work history, roles, and key accomplishments
Implemented and validated Adobe Launch tags and conversion tracking across Verizon web properties while supporting RTCDP data work. Built automated ecommerce dashboards and analyzed A/B and MVT test results to recommend winners and inform marketing stakeholders.
Delivered analytics solution design, implementation, QA, and reporting for BFSI clients using Adobe Experience Platform and Adobe Analytics. Migrated from GA360 to GA4, debugging Tealium third-party tags and producing KPI reporting in Tableau and Looker Studio (Data Studio).
Owned web analytics implementation and reporting across multiple Cisco properties, including tag validation and analytics dashboard creation. Supported customer journey optimization with Adobe Journey Optimizer and enabled data feeds to AWS S3 and reporting from EDW sources like Teradata and AWS Redshift.
Gathered requirements and defined KPIs for e-commerce analytics while designing tagging structures, custom variables, and conversion reporting. Built and maintained dashboards using Google Analytics and Adobe Analytics to support ongoing data quality and stakeholder insights.
Web Analyst Consultant
Techstar Group
May 2014 - Aug 2015 (1 year 3 months)
Managed the web analytics lifecycle from requirements to implementation, testing, reporting, and optimization for Adobe Marketing Suite tracking. Implemented Adobe DTM/Target/AEM-based solutions, mentored development teams on correct tracking, and supported A/B and multivariate test measurement and QA.
Supported end-to-end web analytics delivery including tag audit testing, test plans, and variable implementation frameworks using Charles/Fiddler. Created custom dashboards and reports, trained analysts/business users, and recommended tag management approaches based on data capture needs.
Education
Degrees, certifications, and relevant coursework
California State University, Los Angeles
Master's degree, Computer Science and Information Systems
Master's in Computer Science and Information Systems from California State University, Los Angeles.
Jawaharlal Nehru Technological University
Bachelor's degree, Electronics & Communication Engineering
Graduation in Electronics & Communication Engineering from Jawaharlal Nehru Technological University, Hyderabad, India.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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