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Michael Obari

@michaelobari

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Business Development Representative at Set Sales, scaling active sales pipeline by 40% with GoHighLevel and Claude.

United States

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At Set Sales, I booked qualified meetings for white-label SaaS and sales coaching solutions through cold calling, email, and LinkedIn. I built an outbound sales motion with GoHighLevel and Claude that scaled the active sales pipeline by 40%.

At Intrinsically Safe Store, I built and qualified a $1.5M sales pipeline and generated $180k in revenue across SMB to enterprise accounts. I refined multichannel outreach to achieve a 30% response rate and a 12% conversion rate.

At WigweUniversity, I built an outbound lead generation engine that captured 500+ qualified inquiries monthly. I also helped secure scholarships for 100 students and co-led the university’s first education fair, increasing applications by 55%.

Experience

Work history, roles, and key accomplishments

Business Development Representative

Set Sales

Feb 2026 - May 2026 (3 months)

Booked 5-8 qualified meetings weekly for white-label SaaS and sales coaching solutions through high-volume cold calling, email, and LinkedIn. Built a high-converting outbound sales motion leveraging GoHighLevel and Claude, scaling active sales pipeline by 40%.

Cold Calling Email outreach LinkedIn Prospecting GoHighLevel Claude Pipeline Generation Sales Cadence Engagement Appointment Setting Discovery Qualification CRM Management

Inside Sales Representative

Intrinsically Safe Store

Mar 2025 - Dec 2025 (9 months)

Built and qualified a $1.5M sales pipeline, managing a balanced 60% outbound and 40% inbound lead mix. Generated $180k in revenue across SMB to enterprise accounts, utilizing FreshSales, Apollo, and Clay to enrich and qualify cold leads.

Salesforce Apollo Clay Freshsales LinkedIn Sales Navigator Lusha Cold Outreach Lead Qualification Pipeline Management CRM Management

Sales & Marketing Manager

Wigwe University

Nov 2023 - Dec 2024 (1 year 1 month)

Built and scaled an outbound lead generation engine, capturing 500+ qualified inquiries monthly at a 15% conversion rate. Co-led the university's first education fair, driving top-of-funnel growth and increasing applications by 55%.

Lead Generation Outbound Prospecting Partnership Development Event Management Pipeline Management CRM Management

Business Development Associate

PrimePosh HealthCare

Jun 2022 - Nov 2023 (1 year 5 months)

Booked 10+ qualified meetings monthly with target ICP decision-makers, consistently performing at 125% of monthly quota. Increased lead-to-opportunity conversion by 35% through hyper-targeted outbound campaigns aimed at key accounts.

Outbound Prospecting Cold Calling Email outreach Lead Qualification CRM Management Pipeline Management account mapping

Business Development Officer

RedRouge

Jun 2021 - Jun 2022 (1 year)

Prospected, mapped and qualified targeted enterprise accounts, contributing to $3M+ in net-new closed contracts. Executed outbound client acquisition strategies that successfully expanded market share and improved customer satisfaction metrics by 15%.

Enterprise Sales Outbound Prospecting account mapping Client Acquisition Cross Functional Collaboration CRM Management