Miсhael Butman

I’m a product manager who turns complex, multi-domain problems into simple, trusted experiences—purchase flows, configuration-heavy back-office tools, and the data models behind them. I build clarity by triangulating signals, funnel data, user feedback, and competitive context into a clear roadmap, then align engineering, design, and GTM around it.

At SHUTTERFLY, I’ve owned the full purchase flow across iOS & Android and driven $1.7M+ in projected annual revenue through a systematic, research-led A/B testing program. I led key UX and lifecycle improvements, including making Apple Pay the app’s primary payment method, and I redesigned sign-up across iOS & Android, contributing to +15 ppt iOS sign-up conversion after consolidating auth providers and removing a navigation step. I also overhauled the promo system end-to-end across cart and purchase screens to reduce friction and customer support contacts.

Earlier, as a Data Product Manager at SHUTTERFLY, I built the org-wide mobile analytics framework from zero—event taxonomy, KPI definition, tracking verification—and ensured experimentation could unblock top-of-funnel work. Before that at YAD2, I delivered +40% lead form conversion by building a B2B2C product from zero, launched new-construction listings that drove +30% lead conversion, and introduced structured user research to standardize roadmap prioritization.

Right now, I’m co-building and shipping a live AI product (PLACEACE.PRO), owning problem discovery, UX, monetization, and go-to-market execution, while validating demand through SEO, community marketing, and paid-acquisition experiments.