At Sharecare, I oversee campaigns for pharmaceutical and health clients across HCP and DTC initiatives. I manage campaign strategy, reporting, and optimization across programmatic and paid media channels.
I built and deployed a CTR Intelligence Dashboard that automates blocklist generation from weekly DSP reports, reducing manual review time. I also developed a Patient Audience Planner used across the team to streamline audience targeting and planning within Deep Intent.
At GCNY, I began as an intern and was promoted to the primary contact for the paid media program, managing client campaigns and advising on strategy. Earlier, at Inspirave, I assisted with social media strategy and researched events to raise awareness and perception of the company.
