Monika Bohora

Manage paid campaigns across Google, Meta, and LinkedIn Ads, lifting conversions 30% while reducing CPC 25%. Own organic social content calendar and build GA4 and Looker Studio reports to track performance.

Analyzed campaign performance using GA4, Looker Studio, and HubSpot CRM to identify funnel drop-off points and improve targeting. Supported paid campaign optimization for client accounts, increasing high-intent lead conversions 40% and reducing CAC 25%.

Supported campaign operations within a global media agency, managing campaign bookings and scheduling across multiple digital channels with 100% data accuracy. Coordinated with media planners and account teams on deliverables and launch readiness.

Owned in-house marketing strategy end-to-end, including email marketing campaigns, digital advertising, and social strategy. Executed data-driven digital campaigns, growing customer acquisition 30% and achieving an 85% lead-to-customer conversion rate.

Bachelor of Business Administration with a Marketing major and Accounting minor from KIST College of Management, completed in 2022.

Masterclass in Google Analytics 4 (GA4).

Blueprint certification in social media advertising from Meta.

Professional certificate in data analytics from Google.

Certification in email marketing and CRM from HubSpot.

Foundation certification in marketing analytics.

MBA in Marketing and Digital Marketing from the University of New Haven, completed in 2024.