eugene User

I’m a data-led, revenue-focused senior growth and demand generation marketer with 9+ years of experience in B2B SaaS, partnering closely with Sales, Product, RevOps, and GTM teams across different ICPs and buying cycles. I consistently generate SQLs, pipeline, and revenue at scale, combining strategic leadership with hands-on execution.

In my current role as Global Demand Generation Lead at Asset Bank, I lead multi-channel demand generation and acquisition, owning scalable growth programs end-to-end across a £540K budget. I directed multi-channel strategy to deliver a 220% YoY increase in SQLs, improved MQL > SQL conversion by 39.58%, and achieved 7x ROAS across multi-channel marketing strategies.

Previously at Auctane, I led demand generation and ABM initiatives across EMEA and ANZ, including paid media and pipeline-driving GTM expansion. I delivered £16.4M in revenue and £2.3M in pipeline through ABM, with 57x ROAS, and helped reinvest additional £1M into ABM following performance. Earlier wins include record growth in organic traffic and SEO/CRO results at Wildgoose Events, plus building the marketing function from the ground up at Best 4 Business Comms.