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Vijay Narada Kumar Pilla

@vijaynaradakumar

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Experienced Performance Marketing Manager with 15+ years in digital advertising.

India

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What I'm looking for

I am looking for a role that challenges me creatively and strategically, within a dynamic team that values innovation and data-driven decision-making.

I am a Performance Marketing Manager with over 15 years of experience in digital advertising, specializing in Google Ads, Facebook, TikTok, and various eCommerce platforms. My expertise lies in developing and implementing comprehensive advertising strategies that drive ROI and enhance brand visibility. I have successfully managed budgets ranging from $100K to $300K per month for high-profile eCommerce websites, including skinkraft.com and vedix.com.

Throughout my career, I have honed my skills in performance analysis, A/B testing, and user experience optimization. I collaborate closely with cross-functional teams to ensure that our marketing efforts are data-driven and aligned with business objectives. My role involves conducting deep-dive analyses of campaign data, optimizing landing pages for conversions, and refining audience targeting strategies to maximize reach and engagement.

I thrive in fast-paced environments and enjoy the challenge of diagnosing complex campaign issues while presenting actionable insights to stakeholders. My commitment to continuous improvement and innovation in digital marketing has been a key driver of my success in this field.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Manager

Current

IncNut Lifestyle Retail Pvt Ltd

Apr 2017 - Present (8 years 3 months)

Designed and implemented comprehensive Google Ads strategies, integrating Search, YouTube, PMax, and Demand Gen campaigns to achieve business objectives. Conducted in-depth analysis of complex campaign data, including GA4 integration, to identify granular insights, trends, and opportunities.

Sr. SEM Analyst

Rehlat Online Services

Feb 2016 - Present (9 years 5 months)

Managed and optimized search engine marketing campaigns. Analyzed campaign performance and provided recommendations for improvement.

SEM Campaign Management Performance Analysis Optimization

Business Operations Analyst

Accenture

Aug 2015 - Present (9 years 11 months)

Performed business operations analysis, contributing to strategic decision-making. Collaborated with teams to improve operational efficiency.

Business Operations Data Analysis Strategic Planning Process Improvement

Sr. SEM Analyst

Digital Minds Software Solutions Pvt Ltd

Mar 2014 - Present (11 years 4 months)

Executed and monitored SEM campaigns for various clients. Focused on achieving client's marketing objectives through effective ad management.

SEM Campaign Execution Ads Manager Client Management

Sr. SEM Analyst

Samskriti Business Solutions

Sep 2013 - Present (11 years 10 months)

Managed and optimized search engine marketing activities. Contributed to the overall digital marketing strategy.

SEM Digital Marketing Strategy Campaign Optimization

Education

Degrees, certifications, and relevant coursework

Unknown

B.Com, Computers

Completed a Bachelor of Commerce with a specialization in Computers. This program provided a foundational understanding of business principles combined with computer applications.