ESTHER WAIGWA
@estherwaigwa1
Detail-oriented digital content creator specializing in SEO, virtual assistance, and digital marketing.
KenyaWhat I'm looking for
I am a detail-oriented digital content creator with 3+ years' experience crafting SEO-optimized blog posts, articles, and web content for logistics, health, and lifestyle clients. I have boosted online visibility through consistent, brand-aligned content while managing WordPress blogs, basic image editing, and meticulous proofreading.
I also provide virtual assistance—handling client emails, scheduling, Trello task management, and Google Workspace administration—to deliver reliable administrative support. I hold a Digital Marketing Certification (Alison, 2021) and am proficient with Google Keyword Planner, Google Ads, Google Analytics, Grammarly, and Trello. Previously I taught Kiswahili and History, which strengthened my communication, planning, and coaching skills.
Experience
Work history, roles, and key accomplishments
Content Writer & Virtual Assistant
Self Employed
Jan 2021 - Present (4 years 7 months)
Created SEO-rich blog posts and managed WordPress sites for clients in logistics, health, and lifestyle, improving content quality and consistency. Managed client emails, scheduling, and task workflows to streamline communications and delivery.
Education
Degrees, certifications, and relevant coursework
Narok Teaching College
Diploma in Education, Kiswahili and History
2008 - 2011
Diploma in Education specializing in Kiswahili and History, completed at Narok Teaching College (Class of 2011).
Kieni Secondary School
Kenya Certificate of Secondary Education, Secondary Education
2003 - 2006
Grade: C (Minus)
Completed the Kenya Certificate of Secondary Education at Kieni Secondary School with a C (Minus) grade.
ALAlison
Certificate in Digital Marketing, Digital Marketing
2021 -
Completed an online digital marketing course covering SEO, email marketing, social media, Google Ads, and analytics in 2021.
Nadapal Primary School
Kenya Certificate of Primary Education, Primary Education
1995 - 2002
Grade: 361/500
Completed primary education at Nadapal Primary School, attaining 361 out of 500 points.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Website
estherwaigwa.comPortfolio
estherwaigwa.comJob categories
Skills
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