Mercedes Egea Lara
@mercedesegealara
I manage enterprise web content and multilingual launches for automotive, tech, and international teams.
SpainWhat I'm looking for
I manage enterprise CMS administration and content updates for clients across more than five industries, primarily automotive. I launch landing pages through AEM, Drupal, and Contentful with zero production incidents while maintaining accessibility and brand consistency.
At Predictiva.io, I generated qualified leads through Pipedrive CRM management and created blog articles, white papers, videos, webinars, and social media content. I also represented the company at CX and technology events.
I founded and led UpGrowz, an edtech startup that helped people choose training aligned with in-demand job market skills. My experience across marketing agencies, tech companies, entrepreneurship, media planning, and deal advisory gives me a broad perspective on digital work and international collaboration.
Experience
Work history, roles, and key accomplishments
Web Content Manager
EGEA Freelance
Aug 2023 - Present (3 years)
Managed enterprise CMS administration and content updates for clients across multiple industries, launching landing pages with zero production incidents. Coordinated multilingual content and resolved content incidents ensuring accessibility and brand consistency.
Marketing & Sales Operations Manager
Predictiva.io
Jul 2022 - Jul 2023 (1 year)
Generated qualified leads via CRM management and supported the sales pipeline. Represented the company at industry events and created high-value content including blog articles, white papers, videos, webinars, and social media.
Account Executive
Carat
Jan 2019 - Dec 2020 (1 year 11 months)
Developed on- and off-line media strategies for brand accounts based on target and competitive landscape analysis. Managed reporting and monitoring of media plans, presenting strategies directly to clients with ongoing account support.
Digital Media Planner
Arena Media-Havas
Jul 2018 - Dec 2018 (5 months)
Managed advertising campaigns in direct contact with clients, developing media strategies that met agreed brand objectives.
Supported companies through acquisitions and strategic alliances, facilitating access to global capital markets to maximize clients' deal returns.
Education
Degrees, certifications, and relevant coursework
IME Business School
Master's Degree, Digital Business Management
Completed a Master's Degree in Digital Business Management.
Universitat Pompeu Fabra
Bachelor's Degree, Business Administration
2010 - 2014
Earned a Business Administration Degree.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
Skills
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