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mera agbadudu

@meraagbadudu

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Data-driven marketing and communications specialist driving growth through SEO and performance campaigns.

Nigeria

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What I'm looking for

I’m looking for a marketing role where I can lead SEO and performance campaigns, use analytics to optimize CPA/ROI, and build retention-focused journeys—while growing brand impact through multi-channel content and strong communication.

I’m a results-oriented marketing and communications specialist with 4+ years of experience crafting engaging content and driving growth through strategic brand communication and data-driven campaigns. I’ve led performance marketing, influencer marketing, and customer engagement across the full funnel, turning analytics into actionable improvements.

At DIVEST (CARDPLUG), I managed paid campaigns across Meta, Google, Snapchat, TikTok, and X, including a December growth campaign with ₦1,425,150 ad spend that drove 173 sign-ups and measurable top-of-funnel gains. I also identify conversion bottlenecks (e.g., ~3.5% sign-up-to-activation gap) and build roadmaps to improve onboarding, activation nudges, and ROI, while strengthening retention through Telegram and push notifications.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Divest (Cardplug)

Oct 2023 - Present (2 years 9 months)

Oversee marketing functions including performance marketing, influencer marketing, and customer engagement across the full funnel. Plan and optimize multi-channel paid ad campaigns and use campaign analytics to improve sign-ups, activation, and ROI.

Performance Marketing Influencer Marketing Customer Engagement Paid Advertising Meta Ads Google Ads Snapchat Ads Telegram Push Notifications Conversion Rate Optimization CPA ROI Retargeting

Marketing & Communication Lead

Credpal

Dec 2023 - Oct 2025 (1 year 10 months)

Lead marketing and communications including blog/email campaigns, SEO-focused content creation, and online ad campaigns. Manage multi-channel content strategy and brand refresh initiatives to improve engagement, traffic, and brand recognition.

Blogging Email Marketing SEO Optimization Online Advertising ROI Optimization Social Media Marketing Content Creation Marketing Communications Brand Refresh

SEO Content Writer

Blueflower Media

Aug 2024 - Feb 2025 (6 months)

Create and publish SEO-focused content aligned with business objectives, including blog posts and landing pages. Conduct keyword research and apply on-page SEO to improve organic traffic and user engagement.

SEO Content Writing Keyword Research On Page SEO Blog

Content Marketing Lead

Drisk

Jan 2023 - May 2023 (4 months)

Produce and publish high-impact content across multiple platforms to drive engagement and lead generation. Develop content strategy in collaboration with marketing and design teams and optimize website content to improve UX-related outcomes.

Content Marketing Content Strategy Cross Functional Collaboration Lead Generation Content Management Systems

Public Relations Coordinator

Cfamedia

Oct 2021 - Jan 2023 (1 year 3 months)

Develop and execute PR strategies to increase positive media coverage and brand visibility. Manage press releases and events, host Twitter Spaces, conduct market research, and handle crisis communication.

Public Relations Media Relations Event Coordination Crisis Communications Market Research Twitter Spaces Stakeholder Management

Content Writer

Lagospost.ng

Aug 2021 - Oct 2021 (2 months)

Write and publish SEO-oriented articles and website content using content management systems. Support content strategy development and improve organic traffic and community engagement through keyword integration and targeted outreach.

Content Writing Content Management Systems SEO Content Strategy Community Engagement

Digital Content Executive

Osb Media

Mar 2021 - Jul 2021 (4 months)

Optimize website content for search engines and improve SERP rankings for targeted terms. Manage editorial planning and create multichannel copy while promoting social content to grow engagement.

SEO Optimization Keyword Research Content Management Systems Editorial Calendar Content Promotion Audience Engagement