Menaka Raghuvanshi
@menakaraghuvanshi
I build marketing automation, Salesforce integrations, and lifecycle campaigns that improve pipeline visibility and conversion.
IndiaWhat I'm looking for
I'm currently helping Storyblok run AI-driven GTM campaigns, Pardot email programs, event journeys, lead enrichment, and product-qualified lead workflows. I own Pardot-Salesforce integration reliability, attribution, lifecycle management, and performance dashboards.
Across Continent 8 Technologies and eProductivity Software, I stood up HubSpot and Pardot, migrated marketing assets and data, and integrated marketing automation with Salesforce, webinar, survey, video, and enrichment platforms. I've built lead scoring, nurture programs, account-based campaigns, preference centers, UTM tracking, campaign influence models, and executive reporting.
My earlier work at Black Box Network Services and IT Convergence combined Salesforce administration, Eloqua, Pardot, Marketo, HubSpot, reporting, data quality, sales enablement, and marketing operations. I also bring market research experience from Deloitte and Ocimum Biosolutions, supported by Salesforce, HubSpot, Google Ads, and LeanData certifications.
Experience
Work history, roles, and key accomplishments
Part of the implementation team for Clay, an AI-powered GTM platform. Utilizes AI-driven agentic intelligence to run focused campaigns based on intent signals, behavioral data, and account insights.
Marketing Automation Manager
Continent 8 Technologies
Apr 2023 - May 2025 (2 years 1 month)
Stood up new HubSpot marketing automation tool and integrated with CRM, ZoomInfo, GoToWebinar, and SurveyMonkey. Defined lead flow processes and executed integrated marketing campaigns.
Marketing Automation Manager & Marketing Architect
eProductivity Software
Feb 2022 - Mar 2023 (1 year 1 month)
Stood up new Pardot marketing automation tool and migrated data including landing pages, assets, forms, emails, and preference centers. Integrated with Salesforce, social platforms, Webex, Vidyard, ZoomInfo, and SurveyMonkey.
Salesforce CRM & Marketing Automation Manager
Apr 2018 - Jan 2022 (3 years 9 months)
Set up and executed marketing campaigns through Eloqua/Pardot, implemented lead scoring, UTM tracking, and drip nurture campaigns. Administered Salesforce and marketing automation, trained sales team, and developed reports and dashboards.
Principal Consultant – Marketing Operations Manager
IT Convergence
Nov 2011 - Apr 2018 (6 years 5 months)
Managed email campaigns and webcasts through Marketo/HubSpot, executed social media and paid ads, and designed lead flow processes. Administered Salesforce, Marketo, and HubSpot, and developed reports and dashboards.
Conducted secondary market research using Hoovers, Factiva, One Source, BoardEx, and other tools. Provided industry insights and in-depth analysis of target companies to support client relationships and marketing programs.
Senior Market Research Analyst
Ocimum Biosolutions
Oct 2005 - Mar 2009 (3 years 5 months)
Identified business development opportunities and executed marketing programs using Salesforce. Provided competitor analysis and synthesized data to develop insights on financial and strategic aspects of business.
Education
Degrees, certifications, and relevant coursework
ICFAI University
MBA, Marketing
Pursued an MBA with a specialization in Marketing.
Meerut University
M.Sc., Science
Completed a Master of Science degree.
Arean Multimedia
Diploma, Graphic and Web Designing
Earned a Diploma in Graphic and Web Designing.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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