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Memoona Raza

@memoonaraza

Digital strategy leader at Meetra AI who expanded marketing and communications reach by approximately 35% to 40% per month.

Pakistan

Message

At Meetra AI, I developed an external communications strategy for AI-driven analytics tools and led brand positioning through media engagement. My work increased marketing and communications reach by approximately 35% to 40% per month.

At Minapin, the digital marketing and communications agency I founded, I developed communications strategies for clients including government entities, tech startups, and multinational firms. I also translated complex industry regulations into public-friendly narratives.

I train executives through Air University & PTCL Academy’s Kamyab Jawan program on digital strategy, online communication, and public relations. I developed tailored corporate communication modules and mentored an average class of 45 students.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital Strategy

Current

Meetra AI

Feb 2023 - Present (3 years 9 months)

Developed and implemented a comprehensive external communication strategy for AI-driven analytics tools. Led brand positioning through strategic media engagements and increased marketing reach by 35-40% per month.

Strategic Communications Media Relations Brand Positioning Marketing Budget Management Outreach Partnerships

Current

Trainer Digital Comm

Current

Air University & PTCL Academy

Feb 2022 - Present (4 years 9 months)

Conducted specialized trainings on digital strategy, online communication, and public relations for executives. Developed tailored corporate communication modules and mentored an average class of 45 students.

Training Digital Strategy Public Relations Mentorship Curriculum Development

Current

Founder

Current

Minapin

Aug 2018 - Present (8 years 3 months)

Established and led a digital marketing and communications agency specializing in corporate branding, PR, and stakeholder engagement. Managed high-stakes media relations and policy communication initiatives for diverse clients.

Digital Marketing Corporate Branding Public Relations Stakeholder Engagement Media Relations Policy Communications

Marketing & Media Relations Manager

Iris Red

Feb 2017 - Mar 2018 (1 year 1 month)

Led media relations efforts, securing high-profile coverage in leading digital and print publications. Organized press events, media interviews, and digital campaigns to establish thought leadership.

Media Relations Corporate Messaging Press Events Digital Campaigns Thought Leadership

Marketing Executive

Master Offisys

Oct 2016 - Feb 2017 (4 months)

Managed corporate PR and stakeholder communications, strengthening relationships with key industry players. Created and executed external communication campaigns targeting enterprise clients.

Corporate Communications Stakeholder Communication External Communications