Open to opportunities

Sarah Doctor

@sarahdoctor

I lead multi-brand marketing, corporate communications, and reputation strategy across major consumer and corporate brands.

Pakistan

Message

What I'm looking for

I'm looking to lead marketing, brand, and corporate communications strategy where I can strengthen reputation, build compelling narratives, deliver integrated campaigns, and partner with leadership to drive business growth.

I lead marketing, corporate communications, and brand strategy at Gerry’s Group across Gerry’s Visa, Costa Coffee, IHOP, FedEx, and corporate entities. I shape brand positioning, integrated campaigns, leadership messaging, crisis communications, and employer-brand narratives.

Previously, I led communications for Telenor Microfinance Bank and Easypaisa and held corporate communications, organisational development, and HR roles at Convex Interactive and Omnicom Media Group Pakistan. I create thought-leadership content, manage digital and internal communications, build stakeholder partnerships, and support recruitment, training, CSR, and employee engagement initiatives.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing & Corporate Communications

Current

Gerry's Group

Mar 2021 - Present (5 years 7 months)

Drive overall marketing and brand strategy for a multi-brand portfolio, lead corporate communications and PR, and manage integrated campaigns across digital, traditional, and experiential channels.

Marketing Strategy Brand Management Corporate Communications PR Crisis Communications Internal Communications Digital Marketing Campaign Management Employer Branding Sustainability Communication

Manager – Corporate Communication

Telenor Microfinance Bank

Nov 2020 - Jan 2021 (2 months)

Developed and executed internal and external communications, produced strategic content, and managed social media for the bank and Easypaisa.

Corporate Communications Content Creation Social Media Management Internal Communications External Communications

Senior Manager – Corporate Communications & Organisational Development

Convex Interactive (Pvt.) Ltd.

Mar 2020 - Nov 2020 (8 months)

Identified opportunities to promote the organization through internal and external communication, developed employee policies, and implemented recruitment and training programs.

Corporate Communications Organizational Development HR Policy Recruitment Training and Development Event Management CSR Digital Media Press Releases Awards Submissions

Manager – HR, Corporate Communications & Development

Omnicom Media Group Pakistan

Jan 2020 - Feb 2020 (1 month)

Developed and implemented recruitment strategies, managed HR policies and employee records, and handled corporate communications and event management.