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Melissa Slagle

@melissaslagle

Marketing project manager at Microsoft who supported an SMB partner-matching pilot that exceeded sales expectations by 200%.

United States

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At Microsoft, through Humbition Consulting, I supported an SMB partner-matching effort whose Phase 1 proof of concept exceeded sales expectations by 200%. I managed user research and pilot reporting, and built M365 Forms to collect and aggregate program data.

At Revel Consulting, I owned project data across 50+ projects, including contracts, resourcing, revenue, and Salesforce deal data. I also developed Power BI dashboards and managed the transition of RMS data from Dynamics to Salesforce and the proprietary RMS platform during an acquisition integration.

At Dabbawalla Bags, I designed marketing schedules and brought consistency to marketing efforts, driving a 40% increase in US wholesale within my first year. I also managed campaign budgets and ran Amazon Sponsored Ads and AdWords campaigns.

Experience

Work history, roles, and key accomplishments

Marketing Project Manager

Microsoft

Jul 2022 - Dec 2023 (1 year 5 months)

Spearheaded a new way for Microsoft to match partners with SMB customers, exceeding sales expectations by 200% during the proof of concept. Supported SMB marketing efforts including user research, pilot programs, project management, A/B testing, and monthly newsletters.

Project Management User Research A B Testing Marketing Analysis Microsoft Forms Executive Reporting Cross Functional Collaboration

Sales Operations

Revel Consulting

Jan 2018 - Jun 2021 (3 years 5 months)

Owned and managed all project data including contracts, resourcing alignments, project revenue, and Salesforce deal data health on 50+ projects with $15 million+ value. Developed PowerBI dashboards and executed ad hoc reports for managers, executive-level, and Finance.

Salesforce Power BI Contract Management Data Management Cross Functional Collaboration Reporting

Advertising Operations

audienceScience

Nov 2016 - Jun 2017 (7 months)

Managed metadata for audience data collections and integrations. Analyzed data using Periscope, Looker, SQL, and Excel, and created reporting for clients and external business partners to assist in understanding health and usage of data within DMP.

Data Analysis SQL Looker Periscope Excel DMP Programmatic Advertising Documentation

Marketing Manager

Dabbawalla Bags

Nov 2015 - Nov 2016 (1 year)

Drove 40% increase in US wholesale within first year by designing schedules and consistency throughout the organization's marketing. Designed and managed marketing budgets and trafficked display, email, and social media marketing campaigns.

Marketing Strategy Budget Management Email Marketing Social Media Marketing Amazon Ads Google Ads

Microsoft Account Operations Lead

FILTER

Nov 2005 - Oct 2008 (2 years 11 months)

Streamlined Microsoft onboarding and data collection and reporting for temporary and direct-hire employees. Reviewed pricing and triaged contracts through close, and consistently received high marks for contract compliance and seamless project starts on Microsoft vendor report card.

Contract Compliance Data Collection Reporting SQL Excel Onboarding Vendor Management