Melissa Rock
@melissarock
I build nonprofit fundraising strategies, CRM systems, and training that strengthen customer engagement and revenue.
United StatesWhat I'm looking for
I've spent more than 20 years at the American Heart Association and American Stroke Association leading philanthropic customer data, technology systems, staff training, and development strategies.
In my current Matching Gifts Operations Specialist role, I partner with development leadership to plan and implement revenue-generating strategies and manage online fundraising approaches that engage participants, volunteers, donors, and sponsors. I've consulted on online fundraising goals including $1M in new dollars through targeted events, social networking, mobile applications, and other fundraising technology.
I've also led customer information systems, CRM training, data-quality support, customer experience, and engagement strategies across 11 states. My work connects business process improvement, coaching, and technology with the mission-driven needs of nonprofit teams and donors.
Experience
Work history, roles, and key accomplishments
Partners with development leadership to consult, plan and implement revenue generating strategies. Currently managing online fundraising strategies to further engage participants, volunteers, donors and sponsors.
Managed and developed online fundraising strategies to further engage participants, volunteers and donors in a virtual environment. Executed and consulted on online fundraising goals and strategies with targeted events.
Coordinated development activities and supported fundraising initiatives.
Managed customer care operations and ensured high-quality customer experience.
Vice President, Customer Information Systems
Jan 2011 - Dec 2013 (2 years 11 months)
Managed customer information systems for internal CRM platforms, including storing, searching, trending and gap analysis. Worked collaboratively with various teams to meet the needs of managers, staff, and customers.
Director, Development & Customer Strategies
Jan 2006 - Dec 2011 (5 years 11 months)
Directed development and customer strategies to increase revenue and engagement.
Director, Customer Relationship Management
Jan 2002 - Dec 2006 (4 years 11 months)
Managed customer relationship management initiatives and systems.
Supported development activities and fundraising efforts.
Education
Degrees, certifications, and relevant coursework
Upper Iowa University
Bachelor of Science, Technology and Information Management
Bachelor of Science in Technology and Information Management from Upper Iowa University.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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