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@melissapereira
Experienced Advertising Sales Manager with a track record of driving revenue.
I am a Media Advertising Sales Manager with over 10 years of experience in driving significant revenue growth across various markets, particularly in the U.K. and Australia. My tenure at Amazon has been marked by my ability to exceed sales targets consistently, achieving a remarkable 101% increase in sales revenue year-over-year for my key account, Johnson & Johnson. I pride myself on my analytical skills and my capacity to build strong relationships with stakeholders, which has been instrumental in my success.
Throughout my career, I have earned recognition for my strategic approach to account management and sales strategy optimization. Notably, I was awarded the Highest Upsell Award in Q4'24 and secured a 1st Runner-Up position in the Global Sales Pitch Off contest, competing against over 600 seasoned professionals. My experience at Lowe Lintas further honed my skills in launching high-impact advertising initiatives, contributing to significant revenue growth and market share expansion.
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Work history, roles, and key accomplishments
Amazon
Jul 2022 - Present (3 years 4 months)
Managed 45 Sponsored Ads accounts across 18 categories for the UK and Australia, consistently exceeding shared sales targets by over 180%. Delivered £16M in Sponsored Ads revenue, exceeding OP2 targets by 27%, and contributing to 26% of overall UK team revenue, with an average ROAS of 6.3.
Led the multichannel launch of Apni Dukaan Print, OOH, driving a 31% increase in new customers and 30% revenue growth for Amazon in Tier 2/3 cities, while boosting market share by 4.5 points. Launched Wipro BOLTS Lemony Chocolate, successfully reversing a 7% CAGR to 4%, repositioning the brand for growth.
Lowe Lintas
Jul 2015 - Feb 2018 (2 years 7 months)
Accelerated revenue by 20% of the media budget for CFA Institute through in-depth audits and reconciliations, enabling the team to achieve Q1 targets. Launched the award-winning Godrej HIT App, winning a Bronze at APAC Effies for Track The Bite.
Degrees, certifications, and relevant coursework
Bachelor of Engineering, Environmental Science
Studied Environmental Science at Visvesvaraya National Institute of Technology. Focused on core engineering principles and their application to environmental challenges.
Software and tools used professionally
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