At Amazon Seller Services Pvt Ltd, I manage and optimize advertising portfolios across Sponsored Ads, DSP, and AMC. Through bid optimization, negative targeting, placement refinement, and budget reallocation, I reduced ACoS from 28% to 19% and TACoS from 35% to 20%.
Previously, at HiveMinds Innovative Solutions, I managed ecommerce advertising campaigns for FMCG brands across Amazon, Flipkart, Zepto Ads, and Tata 1mg. I’m also contributing to an internal chatbot, automated reporting, and AI Persona system to support campaign analysis and reporting efficiency.
