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Melissa Ahumada Alvarez

@melissaahumadaalvare

Internal Communications Specialist at Foundever who led merger and rebranding communications and raised EverConnect adoption from 14% to 70%.

Colombia

Message

At Foundever Corporation Colombia S.A.S, I led internal communication and ADKAR change management through a corporate merger and rebranding, aligning leadership messaging with employee adoption across 8,000+ employees.

I drove the evolution of EverConnect by shaping its content, information architecture, and UX/UI criteria. Adoption rose from 14% to 70%, with monthly engagement sustained at 60–70% and more than 800 articles and microsites created.

I also executed 360° campaigns for employee experience and EVP, onboardings, referral programs, and corporate events. My work included the Colombia corporate landing page, CRM audience segmentation, and reporting campaign reach and engagement against management KPIs.

Earlier, at Sitel Group S.A.S Colombia and SYKES Enterprises Colombia, I supported post-acquisition communications and managed communication initiatives. I grew a digital community from 4,000 to 7,000 followers and helped increase participation in CSR initiatives by 30% and virtual event attendance by 40%.

Experience

Work history, roles, and key accomplishments

Current

Customer Service Representative

Current

IQOR Colombia

Oct 2026 - Present (1 month)

Own end-to-end resolution of customer cases across service channels, diagnosing root causes and delivering accurate, empathetic solutions within quality and SLA standards. Manage escalated, high-complexity cases in coordination with internal teams, protecting the customer relationship and brand reputation.

Customer Service CRM Communication Skills De escalation SLA Management

AI Content Evaluator

Labelbox

Nov 2025 - Jul 2026 (8 months)

Evaluated and refined AI-generated content (LLM) with emphasis on detailed annotation, classification and edge-case detection. Reviewed digital ads tied to SEO/SEM, keywords and ad copy–landing page matching to assess relevance, quality, intent and alignment with search intent and user experience.

AI Content Evaluation LLM Annotations Classification SEO SEM Keyword Research Ad Copy Landing Page Optimization

Internal Communications Specialist

Foundever Corporation Colombia S.A.S

Jun 2022 - Apr 2025 (2 years 10 months)

Led end-to-end internal communication and change management strategy (ADKAR) for 8,000+ employees through a corporate merger and rebranding. Drove the evolution of the corporate intranet, increasing user adoption from 14% to 70% and sustaining 60–70% monthly engagement.

Internal Communications Change Management ADKAR Intranet Management Content Strategy SEO UX Writing CRM segmentation Email Marketing Power BI Excel PowerPoint Budget Management Supplier Management Event Management

Internal Communications Analyst

Sitel Group S.A.S Colombia

Feb 2022 - Jun 2022 (4 months)

Supported SYKES' post-acquisition communication strategy, driving cultural integration of 8,000+ employees through multichannel internal campaigns. Structured and executed internal and external content plans, including Meta Ads campaigns and performance analysis.

Internal Communications Change Management Content Strategy Copywriting Storytelling Meta Ads Excel PowerPoint Crisis Communications Project Management

Communications Analyst / Intern

SYKES Enterprises Colombia

Oct 2020 - Feb 2022 (1 year 4 months)

Managed communication initiatives for 1,800+ employees, combining content strategy, digital communication and audience analysis. Grew digital community from 4,000 to 7,000 followers and raised CSR participation by 30% and virtual event attendance by 40%.