Open to opportunities

Cristina Arias

@cristinaarias

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Corporate communicator with expertise in strategic and internal communication.

Colombia

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What I'm looking for

Seeking a role in strategic communication or digital marketing where I can leverage my skills to strengthen corporate image and alignment, fostering engagement and delivering tangible results.

As a dedicated corporate communicator, I bring a strong background in strategic and internal communications, with a focus on enhancing corporate image and fostering audience engagement. My experience includes developing and executing internal communications plans, creating engaging content, and managing social media platforms to grow brand visibility.

In my role as an Internal Communications Intern at Ecopetrol S.A., I supported the Vice-Presidency of Science, Technology, and Innovation by designing and executing internal communications plans. I collaborated on developing and implementing these plans, creating presentations and visual content to ensure clear and engaging information sharing.

As a Community Manager at Beula Joyas, I developed and executed comprehensive communication and digital marketing plans to enhance brand visibility and engagement. I managed social media platforms, created engaging content, and designed and optimized the website for a user-friendly experience aligned with brand goals.

Experience

Work history, roles, and key accomplishments

Current

Social Media Outreach Coordinator

Current

ACRE Partner

Mar 2025 - Present (6 months)

Send 60-80 personalized daily messages to connect with prospects on Facebook and
Instagram
Manage and track contacts in the CRM, ensuring a smooth transition to the sales
process.
Develop engagement and conversion strategies
Collaborate with the sales team to align strategies and enhance lead conversion into business opportunities.

Communication Skills Market Research

Current

Personal Branding Consulting

Current

Freelance

Nov 2024 - Present (10 months)

Consulting on the creation and strengthening of personal branding, both in the
digital and offline space.
• Developing positioning strategies to enhance perception and professional
projection.
• Training in communication skills and image management to boost personal and
professional opportunities.

Communication Skills Brand Management

Internal Communications Intern

Ecopetrol S.A

Jan 2024 - Aug 2024 (7 months)

Supported the Vice-Presidency of Science, Technology, and Innovation in designing and executing an internal communications plan. Created communication materials to facilitate clear and engaging information sharing, focusing on transmitting updates and key messages to foster organizational alignment and engagement.

Internal Communications

Community Manager

Beula Joyas

Apr 2023 - Apr 2024 (1 year)

Developed and executed a comprehensive communication and digital marketing plan to enhance brand visibility and engagement.
Managed social media platforms, including Facebook, Instagram, and TikTok.
Created engaging content to strengthen brand positioning.
Designed and optimized the website to ensure a user-friendly experience and align with the brand's goals.

Digital Marketing Communication Skills

Education

Degrees, certifications, and relevant coursework

Universidad de La Sabana

Bachelor's Degree, Corporate Communication

2020 - 2024

Studied Corporate Communication, focusing on strategic communication, internal communication, and digital marketing. Developed skills in managing communication strategies to enhance corporate image and audience interaction.