Looking for a job

Esperanza Giraldo Arellano

@esperanzagiraldoarel

Internal communications and EX professional at Emtelco who redesigned its channel ecosystem and launched a corporate intranet.

Colombia

Message

At Emtelco, I directed nationwide internal communications for 13,000+ employees and advised senior leaders on corporate messaging, keynote presentations, and narratives during corporate transitions.

I led the Channel Ecosystem project, redesigning the internal communications model with AI and Design Thinking. The work launched a new corporate intranet, an HRM news carousel, and a self-service alumni portal.

I also led company-wide in-person, virtual, and hybrid events, and co-created campaigns for recognition, mental health, culture, and employee well-being. Strategic award submissions I supported through data storytelling resulted in six industry awards for the company.

Earlier at Emtelco, I architected the national EX Management Model and mapped the employee journey. I also built internal communications and employer branding strategies, including cultural rituals such as 52 Mondays and 52 Purposes.

Experience

Work history, roles, and key accomplishments

Communications Lead

Emtelco

May 2022 - Aug 2025 (3 years 3 months)

Directed internal communications strategy nationwide for 13,000+ employees, co-creating initiatives with all departments. Served as trusted advisor to VPs and senior leadership, crafting strategic messaging and leading end-to-end event production.

Internal Communications Executive Advisory Event Production Change Management Design Thinking Data Storytelling Team Leadership AI HRM Intranet Employee Engagement

Employee Experience Design Specialist

Emtelco

Jun 2021 - Apr 2022 (10 months)

Architected the national EX Management Model using Design Thinking to map and enhance employee lifecycle moments. Created strategic narratives that supported submissions leading to 3 major industry awards.

Employee Experience Design Thinking Strategic Narratives Employee Lifecycle Awards Submissions

Employee Experience Designer

Emtelco

Mar 2019 - Jun 2021 (2 years 3 months)

Mapped the company's comprehensive employee journey and co-led the national CX Leaders Convention, uniting 400+ leaders. Created the impact-driven narrative that supported the company's winning submission for the Gold award in Best Human Capital Management.

Journey Mapping Event Coordination Narrative Development CX Leadership

Employee Experience Analyst & Communications Analyst

Emtelco

Nov 2014 - Feb 2019 (4 years 3 months)

Built internal communications and employer branding strategies from the ground up, implementing weekly cultural rituals such as 52 Mondays, 52 Purposes and Benefits Wednesday.

Internal Communications Employer Branding Cultural Rituals Strategy Development