Vanessa Torres Castro
@vanessatorrescastro
I build corporate communication, reputation, and stakeholder engagement strategies that strengthen institutional positioning.
What I'm looking for
I'm currently supporting community engagement and site communications at Bayer, building on more than ten years in corporate communication, reputation management, and institutional positioning.
At Comfenalco Antioquia and ARUS, I designed internal and external communication strategies, created messages and content for institutional channels, supported stakeholder relations, and coordinated corporate events. I’ve also produced campaigns, newsletters, and positioning initiatives that align communications with organizational goals.
My background includes social media strategy, brand reputation, copywriting, media relations, editorial production, and organizational culture. I’m motivated by strengthening communication, reputation, and relationships with key audiences.
Experience
Work history, roles, and key accomplishments
Responsible for community engagement and site communications, supporting internal and external communication strategies.
● Design and implementation of corporate communication, reputation, and institutional relations strategies.
● Writing messages and content for internal and external channels.
● Coordination of corporate events and support for senior management positioning.
● Management of internal communication, organizational culture, and corporate reputation.
● Production of institutional content, campaigns, and newsletters.
● Support in positioning strategies and stakeholder relations.
● Development of communication and content strategies.
● Supervision of brand identity and reputation.
● Creation of written materials and corporate communication advisory for clients.
● Coordination of projects and events.
● Communication support for the International Carnival of the Arts.
● Media relations, editorial production, and institutional image promotion.
Education
Degrees, certifications, and relevant coursework
Nelson English Center - New Zealand
General English
2025 - 2025
Nelson English Center
General English, English Language
2025 - 2025
Completed a General English program at Nelson English Center in New Zealand from April to October 2025.
Universidad de La Sabana
Diploma in Corporate Reputation Management
2022 - 2022
Coderhouse
Course, UX Writing
2022 - 2022
Completed a UX Writing course at Coderhouse from January to March 2022.
Coderhouse
UX Writing course
2022 - 2022
Universidad de La Sabana
Diploma, Corporate Reputation Management
2022 - 2022
Completed a Diploma in Corporate Reputation Management at Universidad de La Sabana from May to August 2022.
Universidad EAFIT
Diploma in Social Media and Content Marketing, Digital Marketing
2017 - 2017
Universidad EAFIT
Diploma, Digital Marketing
2017 - 2017
Completed a Diploma in Social Media and Content Marketing at Universidad EAFIT in 2017.
Universidad del Norte
Postgraduate Degree in Corporate Communication Management
2016 - 2017
Universidad del Norte
Postgraduate Degree, Corporate Communication
2016 - 2017
Completed a Postgraduate Degree in Corporate Communication Management at Universidad del Norte from 2016 to 2017.
Universidad de Cartagena - Colombia
Bachelor’s Degree in Social Communication
2006 - 2011
Emphasis on Communication, Education, and Development
Universidad de Cartagena
Bachelor's Degree, Social Communication
2006 - 2011
Earned a Bachelor's Degree in Social Communication with an emphasis on Communication, Education, and Development from Universidad de Cartagena from 2006 to 2011.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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