Open to opportunities

Melinda joyce otieno

@melindajoyceotieno

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Skilled marketing professional with expertise in digital marketing and data analysis.

Kenya

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What I'm looking for

Seeking a challenging role in digital marketing where I can leverage my skills in digital marketing, data analysis, and project management to contribute to business growth and market presence.

I am a results-oriented marketing professional with a strong background in digital marketing, social media management, and data analysis. I hold a Bachelor of Commerce degree from Strathmore University and certifications in Digital Marketing and Data Science from Google Digital Garage and WorldQuant University, respectively.

My professional journey includes roles as a Marketing Intern at Kenya Bureau of Standards and a Social Media Manager at Chalis Candles, where I successfully executed marketing campaigns, conducted market research, and developed strategies to attract and retain customers. I also have experience in sales analytics, content creation, and project management.

I am passionate about leveraging digital marketing techniques to drive business growth and build market presence. My skills include proficiency in Google Analytics, SEO, SEM, and graphic design tools like Adobe Photoshop and Canva. I am eager to join a team that values innovation and hard work, where I can contribute to achieving business goals through effective marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Chalis Candles

Sep 2023 - Present (1 year 9 months)

Created engaging content for social media platforms, conducted market research, developed marketing strategies, and managed customer relationships through direct communication.

Social Media Marketing Content Creation Market Research Customer Relationship Management Digital Marketing

Marketing Intern

Kenya Bureau of Standards

Jan 2024 - Mar 2024 (2 months)

Conducted marketing research to identify new opportunities, managed data collection and analysis, planned events, and implemented digital marketing metrics to assess campaign performance.

Marketing Research Data Analysis Event Planning Digital Marketing Email Marketing

Marketing & Sales Intern

Byline Enterprises

Jan 2023 - Aug 2023 (7 months)

Managed social media projects, created content for various platforms, executed marketing strategies, and designed ad campaigns that resulted in increased sales.

Social Media Management Content Creation Sales Analytics Marketing Strategy

Student Teacher Assistant

Nairobi West Nursery

Mar 2022 - Apr 2022 (1 month)

Assisted in general administrative tasks, supported teaching activities, and helped with feeding and marking exams for pupils.

Teaching Assistance Communication Skills Time Management

Education

Degrees, certifications, and relevant coursework

WorldQuant University

Certificate in Data Science, Data Science

2025 - 2025

Earned a certificate in Data Science, covering essential data analysis techniques and methodologies.

Google Digital Garage

Certificate in Digital Marketing, Digital Marketing

2024 - 2025

Completed a certificate program in Digital Marketing, focusing on various aspects of online marketing strategies and tools.

Strathmore University

Bachelor of Commerce, Marketing

2020 - 2024

Grade: Second Class Honors Upper Division

Studied Bachelor of Commerce with a focus on Marketing, complemented by a minor in Innovation & Entrepreneurship. Graduated with Second Class Honors Upper Division.