Melinda joyce otieno
@melindajoyceotieno
Skilled marketing professional with expertise in digital marketing and data analysis.
What I'm looking for
I am a results-oriented marketing professional with a strong background in digital marketing, social media management, and data analysis. I hold a Bachelor of Commerce degree from Strathmore University and certifications in Digital Marketing and Data Science from Google Digital Garage and WorldQuant University, respectively.
My professional journey includes roles as a Marketing Intern at Kenya Bureau of Standards and a Social Media Manager at Chalis Candles, where I successfully executed marketing campaigns, conducted market research, and developed strategies to attract and retain customers. I also have experience in sales analytics, content creation, and project management.
I am passionate about leveraging digital marketing techniques to drive business growth and build market presence. My skills include proficiency in Google Analytics, SEO, SEM, and graphic design tools like Adobe Photoshop and Canva. I am eager to join a team that values innovation and hard work, where I can contribute to achieving business goals through effective marketing strategies.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Chalis Candles
Sep 2023 - Present (1 year 9 months)
Created engaging content for social media platforms, conducted market research, developed marketing strategies, and managed customer relationships through direct communication.
Marketing Intern
Kenya Bureau of Standards
Jan 2024 - Mar 2024 (2 months)
Conducted marketing research to identify new opportunities, managed data collection and analysis, planned events, and implemented digital marketing metrics to assess campaign performance.
Marketing & Sales Intern
Byline Enterprises
Jan 2023 - Aug 2023 (7 months)
Managed social media projects, created content for various platforms, executed marketing strategies, and designed ad campaigns that resulted in increased sales.
Student Teacher Assistant
Nairobi West Nursery
Mar 2022 - Apr 2022 (1 month)
Assisted in general administrative tasks, supported teaching activities, and helped with feeding and marking exams for pupils.
Education
Degrees, certifications, and relevant coursework
WorldQuant University
Certificate in Data Science, Data Science
2025 - 2025
Earned a certificate in Data Science, covering essential data analysis techniques and methodologies.
Google Digital Garage
Certificate in Digital Marketing, Digital Marketing
2024 - 2025
Completed a certificate program in Digital Marketing, focusing on various aspects of online marketing strategies and tools.
Strathmore University
Bachelor of Commerce, Marketing
2020 - 2024
Grade: Second Class Honors Upper Division
Studied Bachelor of Commerce with a focus on Marketing, complemented by a minor in Innovation & Entrepreneurship. Graduated with Second Class Honors Upper Division.
Bunyore Girls High School
K.C.S.E, Secondary Education
2016 - 2019
Grade: B+
Completed the Kenya Certificate of Secondary Education (K.C.S.E) with a grade of B+. Subjects included Mathematics and English.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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