Open to opportunities

Katy Olds

@katyolds

Message

I build marketing campaigns that turn interest into action.

Zimbabwe

Message

What I'm looking for

I'm looking to lead strategic, data-informed marketing that turns complex offerings into clear campaigns and moves audiences from interest to action.

I've led investment marketing at First National Realty Partners, creating deal-room updates, webinars, email and SMS campaigns, landing pages, and investor communications. I also developed videos, blogs, webinar scripts, presentations, newsletters, sales materials, and investor education content.

Across isolved and ServiceMaster DSI, I've built demand-generation and lifecycle campaigns using segmentation, automation, A/B testing, lead scoring, reporting, and follow-up workflows. I turn complex services into clear, actionable messaging while supporting sales, product, events, brand consistency, and business growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

isolved

Jan 2022 - Present (4 years 7 months)

Developed integrated digital marketing campaigns across paid media, email marketing, and organic channels to drive demand generation. Led lifecycle marketing initiatives using segmentation, automation, and A/B testing to improve engagement and conversions.

Digital Marketing Paid Media Email Marketing Organic Marketing Demand Generation Lifecycle Marketing Segmentation Marketing Automation A B Testing Campaign Optimization Sales Alignment Product Marketing

Investment Marketing Manager

First National Realty Partners

Jan 2022 - Jan 2026 (4 years)

Developed content across videos, blogs, webinar scripts, PowerPoints, newsletters, sales materials, and investor education. Owned marketing automation and CRM campaign operations, including segmentation, lead scoring, lifecycle stages, reporting, and follow-up workflows.

Marketing Automation CRM Segmentation Lead Scoring Lifecycle Marketing Reporting Email Marketing SMS Marketing Webinars Landing Pages Content Development Video Blogging PowerPoint Newsletters Investor Communications

Marketing Coordinator

ServiceMaster DSI

Jan 2011 - Jan 2021 (10 years)

Created marketing materials including email campaigns, website content, and sales collateral to support growth initiatives. Collaborated with internal teams to ensure messaging aligned with operational capabilities and customer needs.

Email Marketing Content Creation Marketing Collateral Website Content Marketing Materials Collaboration Brand Consistency Messaging

Senior Marketing Manager

ServiceMaster DSI

Jan 2011 - Jan 2021 (10 years)

Developed campaigns and content that simplified complex restoration services, making them clear and actionable for customers in high-stress situations. Planned and executed industry events, trade shows, and partner-facing initiatives to support business development and brand visibility.