Melanie Gong

Developed comprehensive go-to-market strategies, defining value propositions and messaging for candidate and employer communities, integrating product marketing insights to drive engagement and sales pipeline for AI-powered marketplace. Launched innovative demand-generation campaigns, creating The Hatch Hotlist initiative, achieving tier 1 media coverage, 5000+ ebook downloads, and 50+ new custome

Directed go-to-market planning, formulating key messaging and positioning for PlanPay's consumer launch while collaborating with sales, product, and executive leadership. Developed high-impact marketing collateral, producing refreshed presentations, product demo videos, and executing a website refresh to support brand awareness and client engagement.

Crafted strategic product launches, developing and executing positioning, messaging, and go-to-market strategies for Kinde’s product launches and monthly updates. Enhanced lifecycle marketing efforts, implementing targeted campaigns that boosted prospect engagement and achieved a trial extension rate of over 40%.

Orchestrated strategic product launches, directing the launch strategies, positioning, and messaging for Savings and Home Loan Products, managing a large-scale campaign that elevated social media and PR activities. Managed multi-channel paid marketing campaigns, overseeing campaigns across Meta, Google, and app stores with a $5M+ annual budget, consistently optimizing digital targeting and creativ

Collaborated with creative teams, partnering with digital designers and engineers to develop comprehensive campaigns for prominent brands including Qantas, Foxtel, Toyota, and American Express. Ensured quality project delivery, managing project timelines, client feedback, and adherence to budgets, while maintaining best practices in CRM and CMS environments.

Enhanced community engagement, managing social media and online chat communities to improve overall NPS and customer satisfaction, collaborating closely with brand and customer service team. Executed promotional initiatives, developing and running promotions and competitions, contributing to a more connected and engaged customer base.

Completed a Master's degree focusing on advanced marketing strategies and practices. Gained expertise in various marketing disciplines relevant to modern business environments.

Earned a Bachelor of Arts degree, developing strong analytical and critical thinking skills. Engaged in a broad curriculum that fostered a comprehensive understanding of various subjects.

Undertook a program in Digital Marketing, acquiring skills in key areas such as SEO, SEM, social media marketing, and content strategy. Developed practical knowledge for executing effective online campaigns.