MLMeifa Lu Lay
@meifalulay
Marketing project manager driving cross-functional campaigns, process improvements, and measurable growth.
CanadaWhat I'm looking for
I am a marketing project manager with hands-on experience orchestrating integrated campaigns, improving processes, and delivering measurable results for clients like Carl's Jr. I consistently drive efficiency—accelerating delivery timelines, improving asset accuracy, and boosting online engagement and order value.
I excel at cross-functional collaboration, quality assurance, and data-driven website and campaign optimizations that increase engagement, revenue, and lead generation. I am completing the Google Project Management Certificate and working toward PMP to further strengthen my project leadership.
Experience
Work history, roles, and key accomplishments
Marketing Project Manager
DCM (DataCommunications Management)
Jul 2023 - Present (2 years 6 months)
Orchestrated planning and resource allocation for 10+ integrated campaigns for Carl's Jr., accelerating delivery timelines by 20% and keeping projects on budget; led a website redesign that doubled page engagement time and raised online order value by 30% in four months.
Commercial Marketing Specialist
DCM (DataCommunications Management)
Jun 2021 - Jul 2023 (2 years 1 month)
Managed 100+ concurrent marketing projects and partnered with non-profits to deliver fundraising campaigns, improving client satisfaction by 15% and driving a 40% increase in audience engagement and 25% web traffic growth via analytics-driven optimizations.
Marketing Coordinator
Perennial Inc.
Dec 2019 - Jul 2021 (1 year 7 months)
Maintained annual marketing calendar and executed 50+ HubSpot email communications, increasing open rates by 15% and event attendance by 20%; conducted competitor analyses that informed positioning and raised brand visibility by 10%.
Education
Degrees, certifications, and relevant coursework
COCoursera
Professional Certificate, Project Management
Enrolled in the Google Project Management Certificate program through Coursera and progressing toward PMP-aligned training.
UMUniversity of Toronto Mississauga
Bachelor of Commerce, Marketing
Completed a Bachelor of Commerce with a focus in Marketing at the University of Toronto Mississauga.
Availability
Location
CanadaAuthorized to work in
Job categories
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