Open to opportunities

caroline calil

@carolinecalil

Message

I build data-driven digital marketing campaigns that increase leads, engagement, and ROI across national programs.

Canada

Message

What I'm looking for

I'm looking to lead data-driven digital marketing programs where I can improve customer acquisition, campaign ROI, automation, and scalable marketing operations through experimentation and cross-functional collaboration.

At Core-Mark International, I lead national digital marketing initiatives across Canada, supporting product launches, seasonal campaigns, and integrated programs. I redesigned the Seasonal Core-Bookings program, growing vendor participation from 5 to 37 partners, promoting 500+ products, and generating more than $200K in profit.

Previously at Anthem Properties, I managed Google Ads and Meta campaigns across eight residential communities, optimizing paid media budgets up to $150K through targeting, bidding, creative, landing pages, and conversion analysis. I increased QR code engagement from approximately 350 to more than 1,100 scans through continuous testing and customer journey improvements.

I've also supported go-to-market planning, websites, email marketing, paid advertising, customer research, and marketing communications at Trinity Point Development and Coldwell Banker. I use GA4, HubSpot, Salesforce, Microsoft Dynamics 365, Power BI, and AI-powered workflows to turn campaign data into scalable marketing programs.

Experience

Work history, roles, and key accomplishments

Current

National Marketing Manager

Current

Core-Mark International

May 2024 - Present (2 years 3 months)

Led national digital marketing initiatives across Canada, managing campaign performance and partnering with sales, category management, and creative teams. Redesigned the Seasonal Core-Bookings program, increasing vendor participation from 5 to 37 partners and generating over $200K in profit.

Salesforce HubSpot Microsoft Dynamics 365 Power BI AI Powered Marketing Campaign Management Data Analysis Vendor Management Workflow Automation

Junior Marketing Manager

Anthem Properties

Sep 2022 - Apr 2024 (1 year 7 months)

Managed Google Ads and Meta advertising campaigns across eight residential communities, optimizing targeting and bidding strategies to maximize lead generation. Increased QR code engagement from approximately 350 to over 1,100 scans through continuous testing and refinement.

Google Ads Meta Ads Paid Search Paid Social Google Analytics CRM Landing Page Optimization A B Testing Dashboard Development

Marketing Coordinator

Trinity Point Development

Sep 2021 - Sep 2022 (1 year)

Supported go-to-market planning by coordinating website content, digital marketing campaigns, and launch activities. Conducted market research and collaborated with internal stakeholders to optimize campaign execution.

Digital Marketing Market Research Content Development Project Coordination Customer Engagement

Marketing & Communications Coordinator

Coldwell Banker

Apr 2019 - Sep 2021 (2 years 5 months)

Supported 24 Realtors by developing customized marketing campaigns and promotional strategies. Managed websites, email marketing, and paid advertising while monitoring performance to improve engagement and lead generation.

Marketing Campaigns Email Marketing Paid Advertising Website Management Digital Strategy Client Relationship Management

Education

Degrees, certifications, and relevant coursework

York University

Bachelor of Arts, Business Economics

2018 - 2021

Bachelor of Arts in Business Economics from York University, focusing on economic analysis, business strategies, and statistical methods.

University of Toronto

Certificate, Economics

2017 - 2018

Certificate of Economics from the University of Toronto, covering micro and macro-economic theories, international trade, and fiscal policy.

Seneca College

Ontario College Diploma, Creative Advertising

2016 - 2018

Ontario College Diploma in Creative Advertising from Seneca College, specializing in strategic planning, content development, and digital media management.

Fundação Getulio Vargas

Certificate, Consumer Behaviour and Public Relations

2015 - 2016

Certificate of Consumer Behaviour and Public Relations from Fundação Getulio Vargas, emphasizing market research techniques and strategic decision-making.