At Dell Technologies, I led AMD server strategy across EMEA, delivering double-digit revenue growth and share gain in 2024 and 2025. I also developed Annual Operating Plans with Sales and deployed programs tailored to different geographies, verticals, and market segments.
As Data-center Sales Senior Manager for Western Europe, I owned mid-market performance across six countries in a $200M+ annual business. The segment achieved the highest mid-market revenue in EMEA, with double-digit growth in 2022 and 2023.
I created and scaled a channel-acquisition program that launched in Italy and expanded across Western Europe, generating $25M+ in incremental annual revenue. I also directed a regional sales transformation, redesigning country coverage and deploying a go-to-market strategy.
Earlier at Dell Technologies, I worked across commercial finance, bid pricing, managed services, and project management. My projects included EMEA electronic invoicing, which delivered $1M in annual postage and fulfillment cost avoidance, and the relocation of the Delivery Services Business from Paris to Casablanca.

