salim hassar
@salimhassar
I lead sales, marketing, and retail networks to grow revenue and customer experience.
MoroccoWhat I'm looking for
I'm leading sales and marketing execution at Lafarge Placo Morocco across product categories, regions, and customer channels, owning targets, pricing, customer development, and market activation.
Previously, I developed a ready-to-assemble furniture and industrial joinery activity at CEMA Bois de l'Atlas, taking it from product offer and customer proposition to channel launch across B2B, distribution, projects, and export.
At Sika Morocco and Sika Nigeria, I've driven market development, distributor performance, Salesforce deployment, reseller-network digitalisation, CRM adoption, and commercial team training. I also built commercial strategies, expanded sales channels, and supported revenue and margin improvement for sealing and bonding products.
Across Total Morocco, Menasteel, and Lotus Industrie, I've managed service-station networks, key accounts, modern trade, HORECA, pricing, promotions, and African market expansion. I bring 17+ years of practical field leadership focused on stronger teams, commercial standards, customer experience, and profitable growth.
Experience
Work history, roles, and key accomplishments
Commercial & Marketing Director
Lafarge Placo Morocco
Nov 2025 - Present (9 months)
Lead sales and marketing execution across multiple product categories, regions, and customer channels, with ownership of targets, pricing, customer development, and market activation. Manage commercial teams and coordinate sales administration, training, logistics, and purchasing interfaces to improve product availability and customer service.
Education
Degrees, certifications, and relevant coursework
International University of Casablanca
Executive Master of Business Administration, Business Administration
Pursued an Executive MBA at the International University of Casablanca, completing in 2025.
IUT Bordeaux
Master's Degree, Marketing and Commerce
Earned a Master's degree in Marketing and Commerce from IUT Bordeaux in 2009.
IGA Group
Bachelor's Degree, Computer Engineering
Completed a Bachelor's degree in Computer Engineering from IGA Group in Casablanca in 2005.
Tech stack
Software and tools used professionally
Availability
Location
MoroccoAuthorized to work in
Salary expectations
Job categories
Skills
Interested in hiring salim?
You can contact salim and 90k+ other talented remote workers on Himalayas.
Message salimGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
