raya sarkar

I’m a results-driven Social Media & Performance Marketing Specialist with 4+ years of experience improving brand visibility, audience growth, and customer engagement for global clients. I focus on end-to-end campaign execution, online reputation management, and performance optimization.

In my current role, I supervise social media and ORM across 3–4 platforms for US GoDaddy clients, managing 300+ daily customer interactions and publishing 40+ branded content assets per month. I strengthen content strategy through keyword alignment and performance analysis, improving organic reach and audience growth.

I’m known for data-informed decision-making and reliable operations: I use AI-driven automation and quality audits to reduce turnaround time while maintaining 90%+ quality benchmarks and 100% SLA compliance. I also collaborate cross-functionally with product, AI training, and marketing teams to align goals and streamline execution.

Earlier, as a Community Support Specialist, I managed 200+ reporters, led recruitment and training for 70+ reporters, and supported high-volume publishing during peak cycles—while tracking quality and engagement trends to achieve 90% quality. I’ve been recognized through a promotion to Social Media Specialist III (Senior) and a recognition medal for contribution and performance excellence.