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Yukti Goyal

@yuktigoyal

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Social Media Specialist focused on strategy, content, community engagement, and data-driven growth.

India

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What I'm looking for

I seek a role where I can apply social media strategy, content creation, and data-driven optimization within a collaborative, growth-oriented team.

I am a dedicated Social Media Specialist with hands-on experience developing and executing social media strategies, creating engaging content, managing communities, and optimizing performance through data analysis. I have worked as a full-time Social Media Specialist at a digital marketing company and as a freelance social media manager and team leader, delivering measurable results across platforms.

I bring strong communication skills, familiarity with social media management tools, social advertising experience, and a commitment to continuous learning and innovation. I am eager to contribute creative, data-informed social strategies to a dynamic team and help grow brand presence and engagement.

Experience

Work history, roles, and key accomplishments

Current

Social Media Specialist

Current

Freelancer

Apr 2024 - Present (2 years 2 months)

Provided end-to-end social media strategy, content creation, community management, and data-driven campaign optimization for multiple clients, improving engagement and reach across platforms.

Social Media Strategy Content Creation Community Management Data Analysis Copywriting Visual Design

Social Media Specialist

Digital Marketing Company

Jun 2023 - Mar 2024 (9 months)

Worked full-time on social media strategy development, content production, community engagement, and performance tracking to support client campaigns from June 2023 to March 2024.

Social Media Strategy Content Creation Community Management Data Analysis Paid Social Performance Tracking Collaboration

Freelance Team Leader

Freelance

Apr 2023 - Jun 2023 (2 months)

Led a remote freelance team for social media projects, coordinating content, overseeing execution, and ensuring timely delivery between April 2023 and June 2023.

Team Leadership Project Coordination Social Media Strategy Content Management Communication Remote Collaboration Multitasking