Open to opportunities

Yashika Bathla

@yashikabathla

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Social Media Manager who drives brand growth through content, paid campaigns, and influencer marketing.

India

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What I'm looking for

I’m looking for a role where I can lead social media strategy, run paid campaigns, and use analytics to improve engagement—while collaborating cross-functionally to create high-performing content and strengthen brand communities.

I’m a Social Media Manager with 8 years of experience in content writing, brand communication, social media marketing, and influencer marketing. I’ve worked with healthcare, entertainment, lifestyle, technology, and food brands, building strategies that translate into consistent audience growth.

I manage social media accounts end-to-end—from creating high-performing content calendars and executing paid campaigns to analyzing insights and improving audience engagement. I’m especially strong at community management, influencer outreach, and turning viral trends into planned, brand-relevant content.

In recent roles, I supported weekly YouTube & Facebook LIVE sessions by coordinating with doctors, promoted posts and events via Ads Manager, and delivered monthly performance reports. Earlier, I handled major channels at Times Network and managed Instagram/Facebook for an indie music label—connecting with influencers and media publications to boost launch visibility.

Experience

Work history, roles, and key accomplishments

Social Media Manager

Apollo 24|7

Jan 2022 - Jan 2023 (1 year)

Posted and curated multi-format social content, and promoted posts, videos, and events via Ads Manager aligned to marketing objectives. Monitored monthly performance and coordinated weekly YouTube and Facebook LIVE sessions with Apollo Hospitals’ doctors.

Social Media Strategy Content Marketing Instagram Marketing YouTube Marketing Meta Ads Manager Community Management Social Media Analytics Audience Engagement Ads Manager

Senior Executive - Digital

Times Network

Jan 2018 - Jan 2019 (1 year)

Managed social media accounts for Zoom TV, Telly Talk, and The Foodie, working with the editorial team to improve link clicks and webpage views. Used social media listening tools to track performance and produced monthly reports, including running meme and contest-based engagement activities.

Social Media Listening Social Media Analytics Community Management Audience Engagement Content Marketing Digital Marketing

Social Media Executive/Associate

Spark Eighteen

Jan 2015 - Jan 2018 (3 years)

Managed social media platforms and supported digital marketing strategy execution through engaging content such as blogs, emailers, memes, polls, and contests. Monitored campaign performance and supported community engagement and brand collaborations, including live updates from brand events.

Content Marketing Community Management Digital Marketing Strategy Campaign Execution Social Media Analytics Audience Engagement

Social Media Executive/Associate

ScoopWhoop

Jan 2015 - Jan 2018 (3 years)

Content Marketing Community Management Digital Marketing Strategy Campaign Execution Social Media Analytics Audience Engagement

Social Media Executive/Associate

AkkiDokie Digital

Jan 2015 - Jan 2018 (3 years)

Content Marketing Community Management Digital Marketing Strategy Campaign Execution Social Media Analytics Audience Engagement

Social Media Executive/Associate

Viralcurry Digital

Jan 2015 - Jan 2018 (3 years)

Content Marketing Community Management Digital Marketing Strategy Campaign Execution Social Media Analytics Audience Engagement

Social Media Consultant

Fish In The Sky Music

Jan 2021 - Present (5 years 6 months)

Managed Instagram and Facebook for an indie music label, planning strategy for song launches and running relevant ads. Coordinated with influencers and media publications for promotion.

Instagram Marketing Influencer Marketing Social Media Strategy Campaign Planning Community Management